Making Money With HTML5

icon ebook1 Making Money With HTML5

Making Money with HTML5 is a digital book that teaches video game developers how to find financial success with HTML5 web technology, just as I have.

During the past two years I’ve worked closely with massive companies including Amazon and AOL, I’ve served 12,000,000+ game sessions, and I’ve personally made over $80,000 in direct revenue from simple HTML5 games.

Now, I’ve written a guide to share what I learned.


This book combines months of research and networking efforts to provide everything worth knowing about this new and lucrative market. By utilizing my extensive experience you’ll be able to avoid the common pitfalls, and instead focus on cutting your own slice of the delicious HTML5 pie.

icon write Making Money With HTML5You’ll find a wealth of valuable information in this book, including:

  • Requirements to get started
  • Development considerations including resolutions, orientation, scaling and UI limits
  • Monetization options including sponsorships, advertising, and revenue shares
  • What are publishers, and how to find them, talk to them, negotiate, and get paid
  • Common issues including terms, contracts, and tax requirements
  • Plus much more!

Making Money With HTML5 is a platform-neutral informational resource that doesn’t waste your time. The book is 57 pages long. I will continue to provide updates over the following months and years, adding even more content as the market grows and evolves.

Note: A major update to Making Money With HTML5 is nearing publication (May 2014). Everyone who has purchased the book prior to the update will receive it for free. The update will double the book’s length and includes a massive list of HTML5 publishers.

Pricing and Value

This book is priced at USD $29.95 based on the value and convenience of the information, and the potential payoff. The chart below shows my monthly HTML5 earnings starting from May 2012 when I started publishing online income reports on this website.

The revenues listed are solely from HTML5 games, not my other online income streams.

income report chart Making Money With HTML5

Making Money With HTML5 will show you how you can achieve similar results. The market for HTML5 games is young, and this book will help you enter an exciting and profitable niche on the forefront of web technology.

What Are People Saying About It?

» Thanks for doing this book Matthew. A lot of good stuff in there – would highly recommend.

» It gave me a lot of insight, thank you.

» A fascinating read. Very informative and very well written. Much more concise than most guides I’ve read without being vague.

» Thank you for your ebook. It is really worth the money (and even a lot more)!

» Your ebook rocks. Thank you for creating such a great resource. I’ll definitely be recommending it to other HTML5 game devs.

» Making Money With HTML5 was actually a really good read. If you’re on the fence, buy it. It’s worth every penny.

Promo Code Offer

Get a 10% discount by sharing this page on social media. This helps other people find out about the book and you save money! Sharing is totally optional.


Making Money With HTML5 is a digital book. It can be viewed on your PC or a mobile device which supports PDF format.

If you’d like to purchase this book, please place your order by clicking the button below, and checkout via credit card or PayPal. You will be immediately sent a copy of the book when your order is received.

Thank you for supporting an upcoming small business.

checkout6 Making Money With HTML5

Promo Code (Optional)


Feel free to Contact Me for assistance, or comment in the section below.

66 Responses to Making Money With HTML5

  1. Ben says:

    Love your blog (and posts on gmc), so this is a must buy for me. Especially interested in the section about publishers and how to contact them and negotiate.


  2. Steve says:

    When I get Studio I will definitely be getting this :)

  3. MadameBerry says:

    As someone who has started working with Construct 2, this is going to be so useful. =3

  4. Mark says:

    Great idea, Matt. Good luck with it.

  5. BlaXun says:

    Hiya TrueValhalla,

    BlaXun here… I think I’ll order your e-book. Great job and good luck for all future projects :)

  6. billhons says:

    Do you think I should use Game Maker or Construct 2 to make HTML 5 games?

    • If you have used neither before, try them both. I used GM for years before even finding out about Construct, so I had no reason to change from one to the other by then. But if I was starting off, I’d definitely explore my options.

  7. J says:

    This sounds really good- you’re doing exactly what I hope to achieve soon.

    Marketing my GM Studio games is definitely information that will be like gold dust to me, but is the information in your ebook compatible with marketing iOS/Android game apps? Those will be my main focus.

    • I can’t say the information presented would be 100% applicable to iOS/Android apps, but definitely some of it would be. This book is about HTML5 primarily so it’s hard for me to estimate its value to you if your focus is different.

  8. JP Esteban says:

    Just letting you know I ordered your book. Like you, my dream is to be able to earn a living online, making games and writing. I’d like to support you in that, and anybody else who is opposed to “getting a real job.” :)

  9. james says:

    One day will these games create a huge game website like kongregate or miniclip?

  10. Khyle says:

    Just ordered the book! Thanks!

  11. Nathan Deane says:

    I’ve left university to make games almost-full time. I’m still maintaining a casual job, because something needs to pay the bills until I can really be set up. But this is the exact kind of thing I need. Seeing someone who has done it, has made it, and can at least show me where to start from more of a business standpoint. I can make games, I’ve got that part down. But how does a fun game become dollars? I’ve just ordered your book, here’s hoping I’ll be able to drop my part-time job and do this full time in a couple of months ;)

    • I’ve managed this in just under 7 months, basically from nothing. I truly believe others can do something similar, and that’s one of the driving factors behind taking the time to write a book. I want other developers to succeed as well.

      Thank you very much for your order, Nathan!

  12. Andrew says:

    Looking forward to checking it out! Thanks for the informative blog posts, too.



  13. Lowren says:

    Just ordered the e-book! I can’t wait to read it.

  14. tayete says:

    I just sent the payment!!!

  15. ..hi there, i really want to order a copy, but the only payment option is paypal. i don’t want to attach my credit card to my paypal account for security purposes (or i’m just being paranoid); so can i just pay directly using my credit card? thank you.

    • You can actually check out directly with a credit card from the PayPal payment page. On the right side panel, you’ll see a tab that says “Don’t have a PayPal account?” – press that and enter your info, and you can make a credit/debit payment without having to have a PayPal account at all. Let me know if this helps.

  16. Hi!!!!. I want know if the cost will be elevate later…

    When one person order, later must pay more money or not?


  17. Batuhan says:

    Thank you for this great blog! I’m very curious about your book as a newbie. I have some quality html5 game projects that are about to complete and not exactly sure how to market them or generally speaking how to make some money of them.

  18. Rick says:

    I feel a little apprehensive.

    Whilst I agree the price is hardly mega bucks, how can I be sure that the information is going to actually help me? Or that it’s not just a load of collated information freely available on the web already and summarised in a single document?

    I don’t wish this to sound insulting or anything so hopefully it doesn’t. I just find myself with my mouse cursor hovering over the PayPal button and nagging feeling of doubt holds me back…

    • Hello Rick,

      I was one of the first developers to begin making and selling commercial HTML5 games, back in 2011 when absolutely no information about them existed. After more than a year, I’ve compiled a ton of information and acquired a wealth of experience. None of this has come from freely available information, because back then there was none to speak of.

      These days, there is more information freely available, but there is still plenty in this book that is not well-known or common by any means. I don’t search for information and collate it, I create it. And of course, having all the knowledge you need to make money with HTML5 in one place is very useful.

      If you’re not confident to make the purchase, I’m of course not going to push you to. Different people will take away different things from the book. But I can honestly say that I wouldn’t be selling this product if I wasn’t confident that it was worth the money.

      Thanks for your comment, Rick.

  19. tayete says:

    I don’t know if you have already sent the book to the ones who preordered as I haven’t received my copy and I read in your newsletter it has already seen the light.


  20. Renato says:

    where are your games?

  21. Philip says:

    Thanks for doing this book Mathew – a lot of good stuff in there – would highly recommend :)

  22. Any chance you can put this up on amazon as well via I’d rather have it in my kindle and in the cloud so I can read it in multiple places vs just a pdf download.

  23. omegazeroINFI says:

    you mentioned further up the page that it will be getting updated, does this mean people like me who just bought the book will be able to re-download any updates?

  24. ThePC007 says:

    It would be nice if you’d publish a free little demo of it witch just 1 – 3 pages or so, so that people know what to expect when the buy this product. But I have to say that 60.000$ / year sounds awesome!

  25. Francisco Barrera says:

    Hey, I love the work you put into this. I feel happy this market has so great potential.

    I’m pretty interested in getting the Book. When I get the money, I’ll go for it.

    • Matthew says:

      There is definitely a lot of potential here. I’m seeing a lot of people make significant money online for the first time after reading my book, so it’s a market open to everyone, not just a few. There’s even potential outside of game development within the HTML5 field.

  26. Pablo says:

    Hi, Matthew:

    I’ve got some questions:
    1) Does your e-book information apply to Construct 2 games? Do you recommend to me to use this engine?
    2) Is it more difficult to monetize if you don’t program the games and use that kind of engines or is it the same?
    3) Is your information equally useful for people around the globe (I’m from Spain)?
    4) I see the e-book was published last year. Has anything changed? / Is it updated?

    Thanks in advance.

    • Matthew says:

      Hi Pablo! I’m glad to answer your questions:

      1) The book is platform neutral, meaning the information is relevant no matter which engine or development method you use. I have a good relationship with the Construct 2 team, Scirra, and I recommend their products whenever I get a chance. I even recommend Construct 2 in the book at one point.

      2) Not at all. I know many developers who are making money with HTML5 using both GameMaker Studio and Construct 2. Most people seems to use an engine or at the least, a framework, for their HTML5 games, and that’s not a problem.

      3) Yes, it certainly is. Just as the book is platform neutral, it is also location neutral.

      4) I’ve been reviewing the book lately to see what information needs updating, and I found it is actually still highly relevant. The information is still just as valuable as it was when it was published, the only difference being that there are more developers on the scene now than there were then.

      I hope this answers your questions. If you have any more, I’m here to help.

  27. I’m still in deciding phase.. to buy or not to buy! You see.. my problem is that I have no preview on the book(seeing first 3 pages will help a-lot). I don’t know if your book it’s teaching me something that I don’t know or it’s filled with things that I’ve experienced myself aswell as you did.

    Also if I was you I would make a closed blog or website where only the buyers can access it..and you post there now and then your progress.

    In the end ,,,good job mate! I’m happy to see GM developers making nice money from their hobby!

  28. Astragames says:

    I bought your book and just finished reading it. It really intrigued me to start making 2-3 HTML5 mini
    games and start applying the monetizing methods you mention.
    I will post again to report the results after I finish them.

  29. I was gonna ask a bunch of questions, but instead… screw it, I’ll just buy the book. I know it’ll be worth it. Mostly I’m interested in Publishing and Distribution… how to get these games seen.

  30. Timo says:

    I bought your book and I have one question: Why don’t you build your games for iOS using the iOS exporter? HTML5 has some disadvantages so I was wondering if there is something wrong with the GM Studio iOS export.

    • Matthew says:

      Hi there; I do plan to make games for iOS, in fact I’m currently working on a major project for iPad. The challenge is, you have to invest a lot more time if you want to do well on the App Store, where there is so much competition.

  31. Linda says:

    I was wondering if you have an affiliate program with your ebook?

  32. Sean Bohan says:

    Any update of the book? My copy lost because of hard disk error, where can I download it now?

  33. Mike says:

    I bought the book and learned how the world of HTML5 publishing works from someone who has been there. If you are serious about selling your games, this is a good resource. Highly recommended.

  34. Renatod says:


    I’m following your blog for more than 1 year, but not bought your book yet. I gathered a lot of information in blogs and forums about HTML5 games and I am afraid that your book does not have the information I need.

    What i most need is informations of how find sponsors. I know you never will expose your list of sponsors, nor is it what I hope. But your book has more information then “Google it”? There is a special tip?

  35. Matthew says:

    Announcement: I’ve just updated the book to version 1.5 which introduces a design overhaul, updated content, and brand new images. The major update version 2.0 should be published April/May 2014.
    Matthew recently posted..Online Income Report #022 – February 2014My Profile

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