I wasn’t sure how October would turn out, so I have been pleasantly surprised that this month has rivaled my excellent July and August reports. I’ve been incredibly busy but it seems like my efforts have paid off.
October Online Earnings
$15 (-$211) – Myriad Online earnings
$60 (-$60) – Licensing
$314 (+$306) – Advertising
$320 (-$20) – “Making Money With HTML5” eBook sales
$2494 (+$1704) – HTML5 personal earnings
$2495 (+$2090) – HTML5 partnered earnings
During October 2012 I earned a total of $5698 (+$3789) online!
After a slow September it was certainly nice to pull in another large value. I’d actually expected October to be basically the same as September, but a few things went right and within just the first week of the month I knew it would be a good one. It’s also been one of the more stressful months of late, though.
It has been a long time since I made so much from online advertising within a month. Acquiring GameMakerBlog.com has opened up a lot of new opportunities for me, and even this blog is pulling its weight. October’s advertising revenue is probably not representative of any type of consistent value though I do hope to rebuild my advertising revenue and establish a decent, consistent value in the coming months.
Early in the month I noticed that pre-orders for my book “Making Money With HTML5” had slowed a lot. After some thought, I figured it must have been due to September’s earnings. I received a few emails and comments about the slump in my HTML5 earnings and how it could be seen as the beginning of my downfall. Of course, it wasn’t, but I took the slow in sales as a bit of a challenge.
I started a small marketing campaign across a few sites, and the results speak for themselves. The CTR on my book ads basically quadrupled and has been consistently higher than ever before. Naturally, sales picked back up as a result.
So what did I do? Basically, these results came from two different approaches.
The first was to simply establish a presence in some new communities that I thought might have an interest in HTML5. I joined several new forums which I already had a personal interest in, and just started posting (mostly in threads about HTML5.) I set an ad in my forum signatures and referenced the book directly if I thought it was particularly relevant. This was not just to extend my reach, but to establish new relationships and fortify existing ones. Plus, I like helping people so it was nice to share some knowledge and assist where I could.
The second approach was a bit more unique. Since the GameMaker Community is one of my largest sources of traffic I decided to try something new. I changed both my forum avatar and signature to very bright, simple colors and pushed a strong message with a new ad (shown below):
I changed the color scheme of this bold ad a few times and was impressed with the results of such a simple action. When clicks started to decrease, a color change kicked things back into gear!
While my marketing experiment wasn’t anything revolutionary, it was interesting to see such substantial results with some effort. Book sales are now approaching a total of $1500 and they have been surprisingly consistent over the past few months. This is well and truly more than I expected for an unreleased product.
The book itself is still in development, however a status update was posted and I have sent a special “Quick Guide” to those who have pre-ordered to help make up for the wait.
For the first time, my partnered HTML5 revenue exceeded my own personal HTML5 revenue…though only by $1. This is a good sign because it means my efforts to automate content creation have been fairly successful. Additionally, I’ve been able to pay out a lot of money to my partners which I actually really enjoy!
This month’s success was mostly driven by simple circumstance. During October I managed to regain contact with a few publishers, find some new ones, and even launch a new set of games. Additionally, my portfolio went live with AOL but I have no results to share yet. My efforts to integrate ads into my HTML5 games continue too…I just haven’t found the time to finalize that endeavor.
Overall, I’m quite pleased with the performance of my portfolio this month, and I’m glad to see my partners performing so well.
I know I keep saying it, but I really need to finish my book. With a more solid ETA now set for the end of the year I want to dedicate as much time as possible to writing during November (which is National Novel Writing Month after all, so why not.) I’m taking a week-long holiday starting in a few days, so when I return I should be rejuvenated and ready to write!
I also need to finish integrating ads into my HTML5 games, and launch with a new publisher. I’m prototyping a multiplayer HTML5 game as well, though I don’t know if that will lead to anything. I should probably avoid distractions like that.
So that’s that. October has been an interesting, albeit stressful, month and I’m sure November will be much the same!
As always, thank you for reading, and thank you all for the amazing support you’ve given me during my efforts to make a living online.