Earlier this month I participated in a small competition where entrants use HTML5 to create a game in 48 hours. This was the first time I had seen a HTML5 game jam, so using it as an excuse to make a new game, I decided to enter.
While I generate the majority of my online income from HTML5 games, these days I primarily work with partners who provide content for me to publish on their behalf. I share the profits I generate with the partner, to the benefit of both parties. However, I retain all of the profits when I create and publish my own games.
It had been a while since I made my last HTML5 game so I wanted to see what I could achieve in 48 hours, and how much money I could generate from the game in the shortest timeframe possible. The results were impressive.
Aquatic is an ocean-themed puzzle game that requires players to match various aquatic animals as they swim across the screen. It’s a simple concept that is well executed. The visuals are bright, colorful, and they are designed with my target audience in mind. The interface is sleek and polished, with plenty of attention to detail.
I have entered game jams like Ludum Dare in the past, so I had a good idea of what I could achieve in 48 hours. Using GameMaker Studio I was able to create Aquatic with an estimated 12 solid hours of actual work.
Upon completing the game, I began pitching it to my favorite HTML5 game sponsors. I received multiple replies from publishers within a short while, who all expressed interest in licensing Aquatic. Within 48 hours of finishing my game, it had made $1200. Within a week, it had made $2000. With those earnings I had generated over $160 per hour of work.
Aquatic has a long way to go. I’m confident that this game will eventually earn upwards of $5000 over the coming months and year. It is the perfect game for the HTML5 market in its current state, and it should survive the test of time, for a while at least.
The success of this game can be attributed to my deep understanding of the HTML5 market and my target audience. To learn more and join this growing niche, check out my book Making Money With HTML5.
I plan to challenge myself to start making HTML5 within 48 hours more frequently. By following a logical blueprint I believe I can continue to generate a significant amount of income with a minimal investment of time. With some effort, I might finally be able to reach my goal of making $10,000 online in a single month (update: which I finally did)
Thank you for reading!