Making Money With HTML5 is a digital book that teaches video game developers how to find financial success with HTML5 web technology, just as I have. During the past five years I’ve worked closely with dozens of multinational companies, I’ve served 50,000,000+ game sessions, and I’ve made $400,000+ USD online from simple HTML5 games.

Now I’ve written a guide to share what I learned.


Making Money With HTML5 is a platform-neutral resource that provides everything worth knowing about this lucrative niche market. By utilizing my extensive experience you’ll be able to avoid the common pitfalls, and instead focus on cutting your own slice of the delicious HTML5 pie.

You’ll find a wealth of valuable information in this book, including:

  • Guide to getting started
  • Recommended tools
  • Extensive market overview
  • Proven monetization strategies
  • How to find publishers, negotiate & get paid
  • Detailed analysis of 25+ publishers
  • Plus, much more!

What Are People Saying About It?

A fascinating read. Very informative and very well written. Much more concise than most guides I’ve read without being vague.
The book shows a lot of research and care in presentation. It is a great primer to the overall business and saved me a lot of time.
Making Money With HTML5 was actually a really good read. If you’re on the fence, buy it. It’s worth every penny.


Making Money With HTML5 costs $29.95 USD. If you’d like to purchase this book, please place your order by clicking the button below, and checkout via credit card or PayPal. You will instantly receive a digital copy of the book in PDF format.



Feel free to Contact Me for assistance, or comment in the section below.


  1. Ben


    Love your blog (and posts on gmc), so this is a must buy for me. Especially interested in the section about publishers and how to contact them and negotiate.


    • Thanks – I’ll continue to add new publishers as the market evolves, too. I plan to maintain this book for years to come (updates are free).

  2. Steve


    When I get Studio I will definitely be getting this :)

    • Sounds like a plan. The book contains a list of the best tools/programs for getting started.

  3. MadameBerry


    As someone who has started working with Construct 2, this is going to be so useful. =3

    • Definitely! This book is also platform-neutral so no matter how you make HTML5 games you can benefit from the information available.

  4. Mark


    Great idea, Matt. Good luck with it.

  5. BlaXun


    Hiya TrueValhalla,

    BlaXun here… I think I’ll order your e-book. Great job and good luck for all future projects :)

  6. billhons


    Do you think I should use Game Maker or Construct 2 to make HTML 5 games?

    • If you have used neither before, try them both. I used GM for years before even finding out about Construct, so I had no reason to change from one to the other by then. But if I was starting off, I’d definitely explore my options.

  7. Faissal


    You are epic :D

  8. JP Esteban


    Just letting you know I ordered your book. Like you, my dream is to be able to earn a living online, making games and writing. I’d like to support you in that, and anybody else who is opposed to “getting a real job.” :)

    • Thanks JP, I hope everything goes well for you! Please feel free to email me for assistance.

  9. james


    One day will these games create a huge game website like kongregate or miniclip?

    • Kongregate already accepts them, and Miniclip will in the near future I believe. So it’s more likely that they will become part of these sites rather than a huge stand-alone site.

      • SilentxxBunny


        Kongregate is accepting HTML5 games? How? I tried using their Upload Game form and it was only accepting flash files. Do you need to be specially approved or something?

  10. Khyle


    Just ordered the book! Thanks!

  11. Nathan Deane


    I’ve left university to make games almost-full time. I’m still maintaining a casual job, because something needs to pay the bills until I can really be set up. But this is the exact kind of thing I need. Seeing someone who has done it, has made it, and can at least show me where to start from more of a business standpoint. I can make games, I’ve got that part down. But how does a fun game become dollars? I’ve just ordered your book, here’s hoping I’ll be able to drop my part-time job and do this full time in a couple of months ;)

  12. Andrew


    Looking forward to checking it out! Thanks for the informative blog posts, too.



  13. Lowren


    Just ordered the e-book! I can’t wait to read it.

  14. tayete


    I just sent the payment!!!

  15. DustyCat Media


    ..hi there, i really want to order a copy, but the only payment option is paypal. i don’t want to attach my credit card to my paypal account for security purposes (or i’m just being paranoid); so can i just pay directly using my credit card? thank you.

    • You can actually checkout directly with a credit card from the PayPal payment page. On the right panel, you’ll see a tab that says “Don’t have a PayPal account?” – click that and enter your info, and then you will be able to make a credit/debit payment without a PayPal account.

  16. Walter Veneros


    Hi!!!!. I want know if the cost will be elevate later…

    When one person order, later must pay more money or not?


    • Hello. I don’t plan to make it higher, but I might. It’s very unlikely that I will make it cheaper.

  17. Batuhan


    Thank you for this great blog! I’m very curious about your book as a newbie. I have some quality html5 game projects that are about to complete and not exactly sure how to market them or generally speaking how to make some money of them.

  18. Rick


    I feel a little apprehensive.

    Whilst I agree the price is hardly mega bucks, how can I be sure that the information is going to actually help me? Or that it’s not just a load of collated information freely available on the web already and summarised in a single document?

    I don’t wish this to sound insulting or anything so hopefully it doesn’t. I just find myself with my mouse cursor hovering over the PayPal button and nagging feeling of doubt holds me back…

    • Hi Rick,

      I was one of the first developers to begin making and selling commercial HTML5 games back in 2012 when absolutely no information about them existed. With years of work, I’ve compiled a ton of information and acquired a wealth of experience. None of this has come from freely available information because prior to writing this book there was none to speak of. I don’t search for information and collate it – I create it. And of course, having all the knowledge you need to start making money with HTML5 in one place is very useful. I can honestly say that I wouldn’t be selling this product if I wasn’t confident that it was worth the money.

  19. tayete


    I don’t know if you have already sent the book to the ones who preordered as I haven’t received my copy and I read in your newsletter it has already seen the light.


  20. Renato


    where are your games?

  21. Philip


    Thanks for doing this book Mathew – a lot of good stuff in there – would highly recommend :)

  22. Andrew Wooldridge


    Any chance you can put this up on amazon as well via I’d rather have it in my kindle and in the cloud so I can read it in multiple places vs just a pdf download.

  23. omegazeroINFI


    you mentioned further up the page that it will be getting updated, does this mean people like me who just bought the book will be able to re-download any updates?

  24. ThePC007


    It would be nice if you’d publish a free little demo of it witch just 1 – 3 pages or so, so that people know what to expect when the buy this product. But I have to say that 60.000$ / year sounds awesome!

  25. Francisco Barrera


    Hey, I love the work you put into this. I feel happy this market has so great potential.

    I’m pretty interested in getting the Book. When I get the money, I’ll go for it.

    • There is definitely a lot of potential here. I’m seeing a lot of people make significant money online for the first time after reading my book, so it’s a market open to everyone, not just a few. There’s even potential outside of game development within the HTML5 field.

  26. Pablo


    Hi, Matthew:

    I’ve got some questions:
    1) Does your e-book information apply to Construct 2 games? Do you recommend to me to use this engine?
    2) Is it more difficult to monetize if you don’t program the games and use that kind of engines or is it the same?
    3) Is your information equally useful for people around the globe (I’m from Spain)?
    4) I see the e-book was published last year. Has anything changed? / Is it updated?

    Thanks in advance.

    • Hi Pablo! I’m glad to answer your questions:

      1) The book is platform neutral, meaning the information is relevant no matter which engine or development method you use. I have a good relationship with the Construct 2 team, Scirra, and I recommend their products whenever I get a chance. I even recommend Construct 2 in the book at one point.

      2) Not at all. I know many developers who are making money with HTML5 using both GameMaker Studio and Construct 2. Most people seems to use an engine or at the least, a framework, for their HTML5 games, and that’s not a problem.

      3) Yes, it certainly is. Just as the book is platform neutral, it is also location neutral.

      4) I’ve been reviewing the book lately to see what information needs updating, and I found it is actually still highly relevant. The information is still just as valuable as it was when it was published, the only difference being that there are more developers on the scene now than there were then.

      I hope this answers your questions. If you have any more, I’m here to help.

  27. Beeproductions


    I’m still in deciding phase.. to buy or not to buy! You see.. my problem is that I have no preview on the book(seeing first 3 pages will help a-lot). I don’t know if your book it’s teaching me something that I don’t know or it’s filled with things that I’ve experienced myself aswell as you did.

    Also if I was you I would make a closed blog or website where only the buyers can access it..and you post there now and then your progress.

    In the end ,,,good job mate! I’m happy to see GM developers making nice money from their hobby!

  28. Astragames


    I bought your book and just finished reading it. It really intrigued me to start making 2-3 HTML5 mini
    games and start applying the monetizing methods you mention.
    I will post again to report the results after I finish them.

  29. Serena Samborski


    I was gonna ask a bunch of questions, but instead… screw it, I’ll just buy the book. I know it’ll be worth it. Mostly I’m interested in Publishing and Distribution… how to get these games seen.

  30. Timo


    I bought your book and I have one question: Why don’t you build your games for iOS using the iOS exporter? HTML5 has some disadvantages so I was wondering if there is something wrong with the GM Studio iOS export.

    • Hi there; I do plan to make games for iOS, in fact I’m currently working on a major project for iPad. The challenge is, you have to invest a lot more time if you want to do well on the App Store, where there is so much competition.

  31. Linda


    I was wondering if you have an affiliate program with your ebook?

    • Yes I do. Feel free to contact me: [email protected]

      • Linda


        We are looking at using JVZoo for our digital products.

        I used to teach HTML and have a list of about 3500 who downloaded my free e-Book on HTML. The books needs to be updated or thinking about selling the websites and list. Maybe we could do some collaboration.

        I now focus on helping older woman sell online and don’t have time to optimize those assets.

  32. Sean Bohan


    Any update of the book? My copy lost because of hard disk error, where can I download it now?

    • Update is coming; you can send me an email quoting your purchase ID and I’ll send you a new link.

  33. Mike


    I bought the book and learned how the world of HTML5 publishing works from someone who has been there. If you are serious about selling your games, this is a good resource. Highly recommended.

  34. Derek


    Hi.. I notice that quite a few of your html5 games are scored out .. have they been withdrawn or have you sold on the rights? Just curious. I’ll buy your ebook at some point – I just don’t have any current games (maybe just 2) that would suit the html5 platform yet. The thing that puts me off is trying to make a little money from them seems tough.

    • Hi Derek,

      I’m currently performing maintenance on my games, adding changes across the board to improve consistency. They’ll be available again very soon.

      The good thing about the HTML5 market right now is you can make simple, even generic games and still make money. As long as you can polish a simple concept, there is plenty of potential to monetize it.

  35. toolkitz



    I’ve recently had an interest in using the HTML5 platform on GMS and with the sale going on, I will be taking advantage of it. Your ebook intrigues me but I do wish to have this book on the go and my only option when it comes to reading ebooks is my laptop. Is there not physical copy of this book? I don’t have a device that allows me to read PDF files on the go.

    I’ll the book as I need as much information as I can about the subject, but I just want to know if there is an alternative to reading the book other than electronically.

    • Hello, thank you for your question. Unfortunately, I’m not distributing physical copies of this book. I have no plans to either. As this is a market that is constantly changing, a digital format allows me to keep the information updated and relevant. Sorry for any inconvenience.

      • toolkitz


        It isn’t my preferred choice but I do understand. I was just hoping there was a physical copy. Nonetheless, I am not deterred at all. Thank you for your response.

  36. Anand Jha


    I just purchased the book, lets see what benefit i get from it. i will share true feedback of this book after i finish.

  37. Anand Jha


    I read the book and feel like i already know 95% of things written in this book because i started working on HTML5 since 2011 and did a lot research on it and having best publisher’s network. This book is good for beginners who wants to enter into HTML5 gaming market. Good work Matthew.
    If you have any thing new regarding the game or your upcoming massive publisher’s list in latest edition, please contact me on my email.

    • Thanks Anand! As a long-term publisher of HTML5 games, I’d certainly expect you would already be familiar with the majority of the information in the book. I’m glad you think it is a good resource for developers wanting to enter the HTML5 games market as that’s definitely who I wrote this book for.

  38. sameer


    This is very nice article i found here.Thanks for sharing this very valuable information.I following this info to start earning money by HTML5.Thank you very much for sharing this.

  39. Adam


    I’m interested in buying this e-book. I’ve lost my job and I need to do something. I wanted to know:

    -I’m a PHP, C++ programmer, mainly. Will I find information on how to learn HTML5 properly to make games?
    -For an amateur programmer, will making decent games allow me to earn at least $400 per game?
    -Are there any obstacles you may found during your experience?

    Thanks. In my situation, even $400 would be a miracle.

    • Hi Adam. I’ve answered your questions individually below.

      1. This isn’t a book that will teach you how to code HTML5, though it does offer some good starter resources if you’re ready to learn. If you already know PHP and C++ you won’t have any trouble.

      2. It depends on a lot of factors. Making good games only gets you so far…there is much more to it, and that’s what the book discusses in detail.

      3. Mostly display issues (especially on Android mobile devices). The solutions I found are again in the book.

      Thanks for your interest. I hope these answers help.

  40. Jose E Lopez


    Good book with valuable info. Looking forward to the update. It would be nice if you could expand on the types of games to be made. Perhaps a ranked list of genres that have worked best for you. A catalog of genres – arcade, puzzle, memory, infinite games vs level based games, etc. Some tips on must have features for publishers like pause buttons, mute buttons, main screens, stage unlock screens if applicable, etc. Your book has a lot of potential to grow with platform neutral content. Best.

  41. Zainab Al-Ansari


    so I just bought the book, I should be receiving all future updates yea? not just V2?

  42. Toolkitz


    I bought the book months ago but apparently I got into other endeavors, however i think now’s the time to get into HTML5, but it appears that you have updated the book. How can I get the updated version?

  43. Vincent


    Hello Matthew,

    I’ve read you book and it’s great content.
    I’ve got a question for you I didn’t found in it: Do you always integrate ads in your game?
    Are sponsors buying non-exclusive license to you always agree?


    • I only use ads in the games I host, or in revenue shares (which I rarely participate in). If you sell a non-exclusive license, you will be expected to remove ads from the game.

  44. Oloyede Jamiu


    Hey Matt,

    This is nice.

    I will read this book.

    I just got started with html5.

  45. Eugen


    Thanks Mattew , this ebook made my start in html5 much easier. I am looking forward to the updates .

  46. Giochi


    Very interesting. I will think about. I just started to add html5 to my website, thanks.

  47. Anthony


    This sounds interesting. I’ve read that you’re using C2, have you ever tried Phaser?

    • I use GameMaker Studio, not Construct 2. I have tried Phaser and recommend it often.

      • Anthony


        Sorry, my mistake. I’m just starting with HTML5 games and still looking for engine. Think I might use Phaser. I’ll be checking your blog regularly. Thanks :)

  48. Aandeel geld


    Really cool stuff. Never thought of this.

  49. james


    hi Matt,

    Is this book suitable for someone with no programming experience? or is this more suited to games designers as to help them branch out on their own?


    • Hi James – it’s definitely applicable to programmers and non-programmers alike. It will help you get started on the right path and outline what’s ahead.

  50. James


    Defo getting this soon. When you license your games out have you experienced any shady publishers trying to rip you off? I’m going to be new to the whole dealing with sponsors/publishers so I would love to know some tips on what to avoid. Is there stuff like that in the book?

    • Most publishers are quite reputable. I have come across a few smaller publishers that I would definitely call “shady” but you just have to be cautious. Don’t hand over your games without upfront payment or a contract if you’re worried about being ripped off. I have included a lot of information about many different publishers in the book.

  51. Kevin Jennings


    Hello! I just purchased your book and can’t wait to read it. I want to create some casual games and get them on the ‘net. The programming part won’t be a problem, but I’m wondering about art assets. I’m not an artist and have no idea how to create great looking graphics to use in my games. Does your book cover anything about this? Do you recommend farming this type of work out?

    • There is a section on that in the book. Take a read, and feel free to send me an email if you’d like more advice.

  52. malthe


    Hey Matthew is there any way to buy your book without using paypal? I can’t pay you through paypal without also creating an account, which im not interested in.

    • You should be able to use a credit/debit card separately from PayPal without signing up. I believe the sign up is optional when you use a card.

      • malthe


        Hi again, the problem occurs when i select my country, the option to not make an account disappears and I’m only able to pay by also creating an account. Do you have any other payment options, as I’m really interested in your book.

  53. Timo


    Hey Matthew,
    I have read that some publisher did not accept html games made with Game Maker (e.g. due to code obfuscation). Did this ever happen to you?

    • That has been a problem at times, but if you compile the game in debug mode, copy the files from the temp directory, and make a few small changes it’s fully unobfuscated and useable.

  54. Max


    Do you make your money with selling your games or do you use ads?
    Is the better way (and the how) explained in your book?

    • Both. Yes, this is explained in the book (in quite a lot of detail).

  55. MMFr


    Hi Matthew,
    Your book is great.
    But will we receive book pdf update notification?

    • Thanks! Yes, you will receive updates automatically.

  56. Marcus


    Left prospective career in finance to pursue indie game development.

    I’m hoping this book helps me deal with the perpetual existential crisis.

    pls tell me i didn’t trade in monies for pixels

  57. Jan


    Hi Matt!
    Just finished your book and it was great. In the pricing section you mentioned some figures you usually charge for your games (both non-exclusive and exclusive). Have you noticed any drop (or rise?) in the general pricing levels over the past years or would you say the average rate per title mentioned in the book is still more or less the same? Just trying to figure out the dynamics and current trends in the market:) Thanks in advance and keep up the good work!

    • Hi Jan – I would say the prices are generally accurate based on the numbers that I see on a daily basis. I have just updated the book with fresh stats across the board, too.

  58. Mike


    Just picked up game maker at crazy discount …(humble bundle has the studio ,all modules and some game source codes for $15)
    Think this purchase is a no brainer.

  59. Budda


    Do you cover in-app purchases / free to play models at all ?

    • Not in much depth, because they aren’t proven models for HTML5 games yet.

      • Budda


        I’m definitely no expert – but read that CocoonJS had in-app monetization capabilities for HTML5 games, at least for ones played on Mobile with Cordova?

  60. Philip Varghese


    Correct me if I am wrong, HTML5 games by itself will not work properly on mobile Android and IOS devices. I guess it has to be optimized.
    Will this book show me how to optimize GMS or Construct 2 games or both?

    • HTML5 games do work on Android and iOS, but you’re correct that some additional aspects need to be considered and accounted for. These are all discussed in detail in the book; and since you asked about GMS – there is a complete solution available for that (also in the book).

      • Philip Varghese


        I am working with school kids, making simple non-commercial community health games (mini games) usng GMS.
        Apart from desktops we would like to reach a wide community base via IOS and Android platforms too.
        Hope your book will help us achieve this goal. :)

  61. Ricardo Fernandez


    How is this sent ? If i order the book using paypal I will be using an email that I don’t have access (my fathers paypal, I don’t live in the US but he does), do I get the option to chose how to get the book ? I just don’t want to order and wait few days for him to send me the link/file. Thanks.

    • Hi Ricardo – the link will be automatically sent to the email linked to the PayPal account. However, if you make a purchase, you can contact me afterwards and I’ll immediately send a new link to your personal email.

  62. Dionelou


    Hi Matthew,
    I want to buy the book, but I cannot afford it! :D

  63. Vilyo


    Is that book for developers who make games or also for publishers,who want to make money from ads or sth else?

    • Hi Vilyo – the book is written specifically for developers, not publishers.

  64. Abdellah


    Hi Matthew,

    Bought your book, it was really helpful and straight to the point but I wish you could talk a little a bit about:
    1- Your experience with AdWord ads? How good is it for such a tiny niche (licensing HTML5 games)?
    2- What do you do after you go through all the publishers?


    • Hi Abdellah – I’m glad you found the book helpful and straight to the point. I’m currently working on the 5th version of the book so I’ll take your feedback into consideration for the update. Thanks!

  65. Michael Pearson


    Hi Matthew,
    Is your book updated for 2017?

    Also, have you moved to GMS2 or are you still developing on GMS1.4, I am new to game making and GMS, I got 1.4 in the humble re-bundle and was wondering if it would be beneficial to move to GMS 2 or wait for the bugs to be knocked out the system first.

    Is your learn to make games book published yet?


    • Hi Michael – a new update for Making Money With HTML5 will be published shortly; everything is still perfectly relevant but I want to update some references and sponsor reviews. I have not moved to GMS2 yet as there are some major issues that need to be addressed before I can port my games. If you have as many games as me, or large complex projects, I would recommend waiting for some more bug fixes before moving to GMS2. To answer your last question, my other book Learn To Make Games is still in development with a 2017 ETA. I hope this helps!

  66. john


    Im really looking forward to checking this out. Would you also take Bitcoin or other cryptocurrency as a form of payment?

    • Hi John – thanks for your interest. Unfortunately, my e-commerce provider does not support Bitcoin transactions.

  67. Rob RP


    I see GM2 has a lot of licensing options: Creator, which just lets you publish to Windows; Developer Desktop which adds Mac and Ubuntu; Dev Fire for the Amazon Fire; Dev Web which is for HTML5; Dev Mobile for the mobile platforms. Plus a few others.

    I’m assuming for your book, the ideal one here is the Developer Web for $149 since this is for HTML5, correct? Construct2 has a personal license at only $99, but it seems you do a lot with GM, so I’d probably go that route.

    • Hi Rob – Yes, that’s correct. I recommend a few alternative options in the book, but if you want to use the same tech as me then GMS2 with the Web module is the way to go.

  68. Mehmet Egemen


    Hi Matthew,
    I can’t pay via paypal because it is banned in the country I reside. Is there any other option to pay ?

    • PayPal is the only supported payment option at the moment, although you can also check out using a credit card without signing up for a PayPal account.

  69. Jaldeep


    Does this book work for those who are developing HTML5 Games in Unity?

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