List of HTML5 Game Publishers & Sponsors

List of HTML5 Game Publishers & Sponsors

If you’re going to work with a company you should know more about them than just their name. To that end, I’ve thoroughly researched a variety of popular HTML5 game publishers and sponsors, and provided an overview of each.

The following list of HTML5 game publishers and sponsors is comprehensive but not complete; it never will be. New publishers will join the market, existing ones will leave, management will change, and reputations will evolve.

This list was originally published in my book Making Money With HTML5 but to ensure it stays up-to-date I have also published it here on my website.

This list will be maintained and updated – bookmark the page for future reference!

The List

In order to protect the information listed on this page, the rest of this article is locked. If you have any issues unlocking the page please Contact Me.

Admeen B.V.

✮✮☆☆☆

Last known status: active publisher

Based in the Netherlands, Admeen B.V. is a private limited liability company. Admeen B.V. operate a range of international gaming portals, collectively serving 200,000,000+ page views per month.

Despite the high traffic, Admeen B.V. pays poorly for HTML5 games. Developers have reported long response times and being completely ignored after initial contact, describing this publisher as “rude and unprofessional”. Their business practices are a cause for concern. Developers have been asked to refund payments after the discovery of minor issues, and some have said they were not paid at all after delivering games.

Approach with low expectations and caution, or better yet, not at all.

Licensing: Non-exclusive
Requirements: Branding, API integration
Websites: admeen.com

AOL Inc.

✮✮✮☆☆

Last known status: active publisher

Previously known as America Online, AOL Inc. is an American multinational mass media corporation with an extensive history dating back to 1983, and billions in annual revenue. AOL Inc. operate the popular game distribution and monetisation platform Games.com, as well as a myriad of other online properties and services including Engadget, TechCrunch, and The Huffington Post.

The AOL Inc. team are very professional and generally quick to respond to emails. AOL Inc. offer a fair share of advertising revenue generated from HTML5 games hosted on their portal. Unfortunately, this revenue is limited despite high traffic and an aggressive use of pre-roll advertisements.

Licensing: Revenue share
Requirements: None
Websites: games.com, aol.com

Birdview Mobile Ltd

✮✮✮✮☆

Last known status: inactive publisher

Birdview Mobile Ltd is a mobile internet traffic manager based in Switzerland, with a presence in major European markets. They work with publishers and advertisers, offering them mobile advertising services, affiliate programs, and mobile payment solutions.

In 2012, Birdview Mobile Ltd was fairly active in the HTML5 games market. Unfortunately, they seem to have lost interest in HTML5 and no longer respond to developers.

It doesn’t look like Birdview Mobile Ltd will be reentering the HTML5 games market any time soon.

Licensing: Non-exclusive
Requirements: None
Websites: birdviewmobile.com

Buongiorno SpA

✮✮✮✮☆

Last known status: active publisher

Founded in 1999, Buongiorno SpA now employs 600+ people in 19 offices across the globe, and has a net worth of approximately $100 million. Headquartered in Italy, they develop and manage paid mobile apps and services, and have direct connections to 130+ telecom operators in 25 countries. Buongiorno SpA is a wholly-owned subsidiary of NTT DOCOMO, the predominant mobile phone operator in Japan.

The Buongiorno team I worked with were very professional and helpful. Licensed HTML5 games need to be formatted in a specific way, and taxation paperwork may be a hurdle for some. As of Q1 2014, Buongiorno SpA are limiting their licensing activities.

Licensing: Non-exclusive
Requirements: Branding
Websites: buongiorno.com

CoolGames/BoosterMedia

✮✮✮☆☆

Last known status: active publisher

BoosterMedia, founded in 2009, merged with Tingly Games to form the CoolGames brand in 2016. CoolGames is currently headquartered in the Netherlands and has an international presence with a satellite office based in Japan. They serve HTML5 content to millions of players in 25+ countries.

Unfortunately, CoolGame’s API is overly complicated and can be difficult to work with, especially if you’re using an engine like GameMaker Studio or Construct 2 for your HTML5 games.

While CoolGame’s API will be a roadblock for many, if you manage to get your game onto their network you may see a decent profit with some luck. Beware that your game will also be distributed far and wide, which reduces its value with other publishers and may cost you direct sales in the future.

Licensing: Non-exclusive, revenue share
Requirements: Branding, API integration
Websitescorporate.coolgames.com

Cygnus IT Solutions

✮☆☆☆☆

Last known status: active publisher

Cygnus IT Solutions is a content aggregator that was founded in 2010. They claim to be one of the leading IT and telecom solutions providers in India, and are integrated with operators based in India, Africa, and the Middle East.

Cygnus IT Solutions offer developers a sizeable share of revenue generated from mobile subscribers and purchases. Unfortunately, their traffic seems to be low value so don’t expect any decent revenue from this publisher. Many developers have reported that the content managers at Cygnus IT Solutions are rude, unprofessional, and even “annoying”.

There’s little incentive to work with this publisher. Avoid.

Licensing: Revenue share
Requirements: None
Websites: cygnusitsolutions.com

Friendster

✮☆☆☆☆

Last known status: inactive publisher

Founded in 2002 and based in Malaysia, Friendster is a defunct social networking website that was relaunched as a social gaming destination. The Associated Press claimed that Friendster’s decision to stay private instead of accepting Google’s $30 million buyout offer in 2003 was one of the biggest blunders of Silicon Valley.

Friendster previously invited HTML5 game developers to submit content to their network in return for a share of ad revenue. While Friendster claimed to have a sizeable user base, developers reported very little traffic to their HTML5 games and minimal revenue.

Friendster officially shut down in 2015.

Licensing: Revenue share
Requirements: None
Websites: friendster.com

Games2Win

✮✮☆☆☆

Last known status: active publisher

Games2Win is a VC-funded company that claims to be a “top 20 online gaming business” with 60,000,000+ downloads across their native apps. Founded in 2005, the company is currently headquartered in Mumbai, India.

This is a difficult company to work with. They want more than other publishers ask for: the rights to do absolutely anything with your games. This is, of course, not something any developer should offer.

Games2Win will simply cut off negotiations if you can not offer them these terms. Additionally, they pay poorly by any standard and don’t seem interested in buying games en masse.

Licensing: Non-exclusive
Requirements: None
Websites: games2win.com, games2winmedia.com

GameZBoost

✮✮☆☆☆

Last known status: active publisher

GameZBoost offer white label game integration solutions to publishers across the world, including Sony, and various media and entertainment companies.

To publish your games with GameZBoost you must remove all links to external sites from your game and integrate their API. They will then offer you 50% of ad revenue generated from your games.

GameZBoost is not significantly established yet, and they ask too much for too little in return.

Licensing: Revenue share
Requirements: API integration
Websites: gamezboost.com

Hooda Math

✮✮✮✮☆

Last known status: active publisher

Hooda Math is a popular gaming destination offering 700+ free math games. It was founded by a middle school teacher, and receives a massive amount of traffic. Hooda Math have taken an interest in HTML5 games but their licensing budget is inconsistent and not always proportionate to their distribution reach.

Their content managers are friendly and easy to work with.

Licensing: Non-exclusive
Requirements: None
Websites: hoodamath.com

KeyGames Network/Orange Games

✮✮✮☆☆

Last known status: active publisher

KeyGames Network is a Dutch company that operates online gaming portals. One of their brands Spele.nl is the largest online gaming portal in the Netherlands, with millions of unique visitors every month, and they have an extensive network of gaming portals stretched across 17 countries.

KeyGames Network offer low prices for HTML5 games, however developers have reported fast communication and payment, calling them a “pleasure to work with”. Even though they pay very little, KeyGames Network distribute content across many domains.

In 2015, KeyGames Network merged with GemblyGames and YoudaGames to form Orange Games, a gaming network with 20,000,000+ monthly users.

Licensing: Non-exclusive, exclusive
Requirements: Branding, localisation
Websites: keygames.com, spele.nl, orangegames.com

Kimia

✮✮✮✮☆

Last known status: inactive publisher

Kimia is a privately funded international company headquartered in Madrid, Spain. The company employs 50+ professionals across 4 continents and places a high emphasis on mobile monetisation. They serve 750,000,000+ page views per month across 75+ markets.

Kimia was very active in the HTML5 games market until Q2 2014, however they are no longer seeking third-party content. I suspect they are now developing in-house content instead.

Previously, Kimia paid developers on a monthly basis for use of their games, and also offered a revenue share option.

Licensing: Rental fee, revenue share
Requirements: None
Websites: kimia.mobi

MiniJuegos/Miniplay

✮✮✮✮☆

Last known status: active publisher

MiniJuegos is a very popular gaming portal that generally ranks as one of the top 5,000-10,000 most visited websites in the world. The brand has 2,000,000+ Facebook fans and is particularly popular in Spain.

While they reduced their licensing efforts in early 2014, MiniJuegos are still buying the occasional HTML5 game. The main issue with this publisher is that they are very difficult to contact. There is also a language barrier.

Aside from these issues, MiniJuegos pay quickly (though not highly) and are easy to work with.

Licensing: Non-exclusive
Requirements: Branding
Websites: minijuegos.com, miniplay.com

Mobitrans

✮☆☆☆☆

Last known status: active publisher

Mobitrans is headquartered in Dubai and claim to be a global leader in mobile entertainment. They’ve been operating since 2006 and are active in 38+ countries.

In my experience, Mobitrans is one of the worst HTML5 game publishers in the market. Their content manager lied to me and breached a written agreement. They also pay very poorly and have a tedious API to integrate.

Licensing: Non-exclusive
Requirements: API integration
Websites: mobitrans.net

MocoSpace

✮✮☆☆☆

Last known status: active publisher

Launched in 2005, MocoSpace is a mobile social network that features games, chat rooms, music, and more.

MocoSpace has received plenty of venture capital funding and subsequently acquired millions of registered users. They are specifically interested in licensing social HTML5 games.

MocoSpace are seeking high quality, large-scale games that can be integrated with their API. It’s not clear if MocoSpace are open to exclusive licensing, but they may be.

Licensing: Non-exclusive, revenue share
Requirements: API integration
Websites: mocospace.com

Nazara

✮☆☆☆☆

Last known status: active publisher

Nazara, which means “beautiful view” in Hindi, is a mobile games developer and publisher based in Mumbai, India. They have an additional presence in the Middle East, Africa, and Europe. Nazara also offer consulting services, and work with gaming portals and telecommunication companies.

They claim to have a user base of 1,000,000+ players on their Game City portal, with 20,000+ new users added daily.

Few developers have found success with this low-paying company; this seems to be the case with most publishers based in developing economies.

Licensing: Revenue share
Requirements: None
Websites: nazara.com

NeoMobile

✮✮✮✮☆

Last known status: active publisher

Neomobile was founded in 2007 and is headquartered in Rome, Italy. They are a multinational leader in the mobile commerce sector with offices throughout Europe, South America, and India.

Interestingly, Neomobile has invested in one of the publishers listed above: CoolGames. Both companies have grown very quickly, and Neomobile has received multiple awards for being one of the fastest growing digital media companies in Europe.

Neomobile can be difficult to contact but they are fairly professional and pay well. You’ll be required to complete a significant amount of paperwork before you can work with them, and if you haven’t registered a business  yet that will be a roadblock. Some developers have reported problems with getting paid, but I didn’t experience any payment issues myself.

Licensing: Non-exclusive
Requirements: None
Websites: neomobile.com

Net Mobile AG

✮✮✮✮☆

Last known status: active publisher

Net Mobile AG is an international payment solutions and mobile services provider that focuses exclusively on business-to-business customers. Net Mobile AG has been a subsidiary of NTT DOCOMO, the predominant mobile phone operator in Japan, since 2009. NTT DOCOMO is the majority shareholder with an 87% stake in the company.

In 2013, Net Mobile AG had a very limited budget for HTML5 games and  in 2014 they reported a significant loss for the financial year.

While it will be difficult to sell HTML5 games to Net Mobile AG for now, if their budget improves they may become active in the market once again.

Licensing: Non-exclusive
Requirements: None
Websites: net-mobile.com

One More Level

✮✮✮✮☆

Last known status: inactive publisher

One More Level was created by the founder of AddictingGames, Ira Willey. The website was launched shortly after AddictingGames was sold to Atom Entertainment in 2005, and has gone on to become one of the top 50,000 most visited websites in the world.

While I managed to sell a few games to Ira in 2013, it seems like he was only experimenting with HTML5 as he hasn’t licensed any new HTML5 games since.

Licensing: Non-exclusive
Requirements: Branding
Websites: onemorelevel.com

Pakap

✮✮✮✮✮

Last known status: active publisher

Pakap has been publishing family-friendly entertainment since 1997. Their  websites are currently operated and published by PJV1 SARL, a limited liability company founded in 2007 and based in La Rochelle, France.

Pakap is one of the most consistent publishers I’ve worked with. They are easy to communicate despite a slight language barrier, and they pay fair prices for high quality HTML5 games. Developers will need to implement branding and translate their games into French.

Licensing: Non-exclusive
Requirements: Branding, localisation
Websites: jeux-gratuits.com, hugolescargot.com

Smart Media/Hopy

✮☆☆☆☆

Last known status: active publisher

Smart Media is a privately held SEO and internet marketing company based in Israel. Their leading brand, Hopy.com, is visited by 10,000,000+ players each month. They develop products in-house and license third-party content.

In my experience, Smart Media’s content manager was unprofessional, negotiates erratically, and has no problem misleading developers or breaching contracts. Smart Media pay very poorly considering the size of their user base. Developers have said they were asked to sign abusive contracts.

I strongly advise against working with this publisher.

Licensing: Non-exclusive
Requirements: Branding
Websites: smedia.co.il, hopy.com

Soft Games

✮☆☆☆☆

Last known status: active publisher

Soft Games was founded in 2006 and is currently based in Berlin, Germany. They claim to be the world’s largest HTML5 games platform with 30,000,000+ monthly active users.

Soft Games distribute white-label and ad-supported HTML5 games to various companies and publishers, including some of the ones listed in this appendix (which will inevitably cost you future sales).

The company generally pays below the market average and are a hassle to work with. Developers tend to have generally negative/mixed feelings about this publisher, and have reported being misled, lied to, and taken advantage of.

I have received numerous reports of deceptive and outright abusive behavior by Soft Games. Work with them at your own risk!

Licensing: Non-exclusive, exclusive, revenue share
Requirements: Branding, API integration, localisation
Websites: softgames.de

Spil Games

✮✮✮✮✮

Last known status: active publisher

Spil Games was formed in 2001 by two Dutch entrepreneurs. By 2008 it had become the world’s largest casual games portal by traffic. The company owns a global network of 50+ websites operating across 6 continents and serves 115,000,000+ active users per month.

Spil Games is a major player in the HTML5 games market, and is one of the best companies to do business with. This publisher delivers more traffic to their content than any of the others listed, so they can afford to pay more for quality content. They’re also one of the few companies that can make realistic offers on exclusive HTML5 games.

Before you can publish with Spil Games, you will need to implement their API and go through a rigorous quality assurance process. The content managers at Spil Games are a pleasure to work with but they will only accept the highest quality games.

Licensing: Non-exclusive, exclusive
Requirements: Branding, API integration, localisation
Websites: spilgames.com, agame.com, a10.com

Timwe

✮☆☆☆☆

Last known status: inactive publisher

TIMWE is a Portuguese multinational telecommunications and marketing company that was founded in 2002. They operate in 75+ countries and employ 300+ people in dozens of offices across the world. Their annual revenue is into the hundreds of millions.

While it has been a long time since this publisher was active, they may eventually rejoin the market. If they do you should be cautious about working with them.

TIMWE is very unorganised; that’s an opinion held not only by me, but also by the company’s own employees. TIMWE was difficult to work with and many developers experienced issues with getting paid. Their API is a broken mess, too.

Licensing: Non-exclusive
Requirements: API integration
Websites: timwe.com

Toon Goggles

✮✮☆☆☆

Last known status: active publisher

Toon Goggles is a subscription-based service that offers animated cartoons, games, and entertainment to children. They are partnered with companies such as Panasonic, Sony, and Nook.

The content managers at Toon Goggles are friendly and professional, but unfortunately the revenue share offered by the company has not paid off for many developers. Some reported making just a few dollars over a 3 month period.

There is also a payment threshold of $500 that, it seems, many developers will never reach.

Licensing: Revenue share
Requirements: Branding
Websites: toongoggles.com, toongogglesinc.com

Y8.com

✮✮✮✮☆

Last known status: active publisher

Ranked consistently as a top 1,000-2,000 website, Y8.com is an incredibly popular Flash gaming destination that has taken an interest in HTML5 games. They publish 50,000+ games across every genre imaginable.

Y8.com may not offer the most competitive fees relative to their traffic, but  their exceptional reputation justifies a partnership.

Licensing: Non-exclusive
Requirements: Branding
Websites: y8.com

Yepi Mobile

✮✮✮☆☆

Last known status: active publisher

Yepi Mobile is a Play.im brand focused on HTML5 mobile games. As a newly launched game aggregation service, they have already developed an audience of 250,000+ unique users. Yepi Mobile offer businesses, brands, and franchises white-label cross-platform gaming solutions.

Yepi Mobile buys non-exclusive licenses, and also offers a revenue share option. Implementing their API is not too difficult but it may not be worth the effort considering the extremely low prices this publisher offers.

Publishing with Yepi Mobile is not the best option but it is a viable one.

Licensing: Non-exclusive, revenue share
Requirements: Branding, API integration
Websites: yepi.com, play.im

Access more publishers »

I hope you find this list useful and informative, and remember to check back for updates.

Thanks for reading!

Matthew

Comments(35)

  1. Samuel

    Reply

    I can vouch for Spil Games. I’ve worked with them and they’re really professional. I’ve made good money with them too. You need to work very hard to make sure your product is of the quality they require it though. Trust me. When I started out I was pitching games I thought were good but it turned out they looked really amateur.

  2. Adie

    Reply

    Thanks very much for sharing this Matthew. I have a question, Are those publishers always require paperworks to work with?
    If it’s about agreement, isn’t there a bunch of alternatives that can be done online?

    • Not every publishers requires paperwork. Some will do deals without a contract, and some are on the opposite end of the spectrum and will require an excessive amount of paperwork.

      You can just download, print, sign, scan, and upload a contract to complete it online.

  3. Greg Froning

    Reply

    Great list, there are a few in it I have not tried in the past and may see how it goes. Look forward to seeing more content from you.

  4. Ruub

    Reply

    Hai Matthew,

    What is this, and what about the competition?! I think it’s very helpful and most pleasing for html5 game developers (hi there!) to see this and somehow it seems admirable. Except for the extra traffic, I’d like to hear what your next move is..!

    What is your masterplan?!

    Cheers,
    Ruub

  5. James

    Reply

    Have you managed to sell any of your games to Spill Games yet?

  6. Samuel

    Reply

    Matthew, when updating versions of your game, do you re-pitch the updated game to the same sponsors or do you give them the updated version for free?

    P.S I really like the updated version of your book. Keep up the good work.

    • I’m glad you liked the updated version of my book :)

      As for updated games, usually I will give them the update for free unless it is a complete overhaul (basically a sequel).

  7. Alan

    Reply

    Matthew, your book is truly very helpful.

    Always when I read something important I hold in hand a pencil in order to underline main parts and this book of yours is, practically full of sentences and sections underlined with one, too and three lines.

    I see that, unfortunately, this days there are just few (maybe 3-5) serious publishers worth of attention (I know this is changing). Anyway, your list will save a lot of time and effort. I appreciate also your technical advices regarding developing of games.

  8. Adam

    Reply

    Hi,

    I only have a question now. In your book you mention Graphic River as a place to find low priced graphic stuff, but as you may know, they have a standard and an extended license. The difference is that with the first you may not sell the game to the END-USER, while with the latter you can.

    Then, if I make a deal with, for example, Softgames, and I suppose the games are still going to be released for free, but I manage to get some money, shall I get the standard or the extended license?

    Thank you.

  9. Alessandro Costantino

    Reply

    Dear Matthew,

    Congratulations for this article. I have some questions to ask:
    1) Do you recommend to e-mail all the sponsors once and keep in touch with one of them that is interested on your game? Or is it better to contact the sponsors one by one?
    2) How much time do the sponsors take to answer?

    Thanks for the info,
    Alex

    • I generally mail all my contacts, all at once. You’d probably only contact them one by one if you’re trying to sell an exclusive license.

      Response time will vary. Some publishers will only take a few minutes to reply and others may take days or weeks.
      Matthew recently posted Online Income Report #028 – August 2014My Profile

  10. John Taylor

    Reply

    Great list.

  11. James

    Reply

    Hi Matthew ,

    I am about to buy Gamemaker HTML5 Addon and was wondering do I have to buy the android and ios module also in order to sell mobile games this might sound dumb but i need to ask it or can I just get HTML5 Addon then make all games I want without worrying about the other modules

    • The iOS/Android modules allow you to build “native” applications which you might publish on the App Store or Google Play. HTML5 games can be played on both iOS/Android, but they are played on the “mobile web” and aren’t native to either platform.

      You can sell native iOS/Android mobile games, or you can sell HTML5 mobile games.
      Matthew recently posted Online Income Report #036 – April 2015My Profile

      • James

        Reply

        Thank you this has been driven me insane. im about to get the html5 module. this has helped me not spend anymore than i needed.

  12. Morgan

    Reply

    Hi Matthew, I’ve read your blog on/off for a few years now. I’m pretty tempted to buy your book but I just had one question: this post shows a few publishers/sponsors, but does the book also mention if they have certain requirements for games (clay.io SDK, HTML5 and Android version, etc)?

    • Hi Morgan – that type of information is not included. A few of these publishers will ask for the iOS/Android rights, but it’s very uncommon. Most of them are just buying a standard HTML5 distribution license. I have never seen a publisher request a third party API like clay.io though. I hope this helps!
      Matthew recently posted Online Income Report #038 – June 2015My Profile

  13. Rose Jemmy

    Reply

    Amazing thanks for beautiful article.

  14. Michal

    Reply

    Hello Matthew,
    I am doing my work in shadows to get into market, and have actually question if you could give an advice.

    As web developer I’ve chosen a path to use Phaser.io engine to make my games (and Cocoon.js to wrap it up to mobiles). Do you think that publishers will have anything against such approach?

  15. Andre

    Reply

    Where are armor games?

    They make exclusive license and pay average 1k to 5k
    I know games that armor games paid 30k.

  16. Bagus Aji Santoso

    Reply

    Could you also tell us which one is the recommended one after another?

  17. Andrew Howard

    Reply

    Have you ever worked with fgl.com? I ask as the boss in charge of it has a youtube video discussing you and how you are earning, and his platform sounds kinda cool, but I don’t know much about it.

    • Hi Andrew – I have worked with FGL before but they’re not exactly a publisher, they’re a marketplace. However, it’s my understanding that they are more interested in native mobile rather than HTML5 at the moment.
      Matthew recently posted Online Income Report #050 – June 2016My Profile

  18. wolv

    Reply

    Hi Matthew.

    Sorry for my somewhat irrelevant question, but i’d like to ask something.

    GameMaker Studio Master is currently $15 on sale (includes HTML5/iOS/Android export modules), do you think this is a good investment for a novice with little programming knowledge?

    • Of course. It should be an auto-buy at that price.

  19. XdebugX

    Reply

    Thanks for this great resource Matthew. If possible could you list a contact point or link to where/how to contact some of these publishers? Going to their websites some of them I still can’t find how to contact them about selling them a game.

    • I can’t list that information. By sharing contact info, I would be inviting thousands of developers to spam the listed publishers. I have already seen that happen on a large scale before, and it ruined the contacts for everyone. My stance is that the developers who put in the work (research) deserve to get the sales…this is a starting point only.
      Matthew recently posted Online Income Report #052 – August 2016My Profile

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