Some of the most interesting developers that I follow blog monthly about their online incomes, and nothing is more inspiring to me than seeing reports of five-digit revenue from independent content creators.

I want to be transparent about both my successes and failures with this blog, so I’m publishing my first ever online income report documenting my earnings from May 2012.


Currently, my online revenue comes mostly from one main source, HTML5 mobile games. I make simple games, and then sell the distribution rights to game portals. For me it’s a fantastic setup: I earn an income while also reaching a huge audience. It’s satisfying knowing that my games are being enjoyed by many people on a daily basis.

I also own an online game called Myriad Online. Despite the project being in early development stages, I have received many donations from the incredible community that has formed around the game. Myriad Online is my “dream project”, but unfortunately it is currently on hiatus while I focus on establishing a consistent income. This has led to a slow in donations. My goal is to ultimately spend the majority of my time working on this project.

Additionally, over the past few months I’ve been experimenting with porting some of my old games to Mac and selling them on the Mac Store. While I haven’t put much effort into this market yet, it has generated a small amount of money.

It’s also worth noting that I had previously been earning about $50 per month from ads across my websites, but I was banned from Google AdSense for (literally) no reason. This has led me to lose a lot of faith in ad services and I don’t plan on returning to desktop ads as a source of income any time soon.

Show Me Stats!

Alright! Here are my online earnings for May 2012:

  • $1,000 – HTML5 mobile sponsorships
  • $15 – Mac sales
  • $10 – Myriad Online donations

The total for May was $1025, and this was a slow month. I only published a single new HTML5 game Split Ball, however it did not perform as well as I had hoped due to a variety of reasons. Luckily, my earlier games are still paying off: for the past three months I have not made less than $1,000 from HTML5.

What’s Next?

I spent the majority of May preparing for June and July. After losing my source of ad revenue so suddenly, I decided to really focus on diversifying my online income. Instead of relying on third party platforms, like Google AdSense, I want to move towards developing and selling my own products more aggressively.

During June, I’ll be working on my first app, to be published on iOS and Android. I have assembled a small team of talented people, and if it all comes together properly we might just have something to launch at the end of June. I’ll be putting a ton of effort into the game with the hopes that it will become moderately successful. My personal goal is to earn an absolute minimum of $2,000 from it, but I’ll be pushing for something along the lines of $10,000. Even if it doesn’t immediately reach these goals, this app should contribute to my passive income for years to come.

In July, I’m planning to write a book about HTML5 game development and my experience with the commercial aspects of it. I’ll be packing the book with useful content and selling it on my website. The biggest issue with this product will be marketing it to a relatively small audience. But I’m confident that developers who want to make money with HTML5 will be interested in something like this.

Both of these products require me to venture into new territory, which I find very exciting. Even if exploring new markets doesn’t yield impressive results it will provide valuable experience. And occasionally, you find a gold mine that makes all the effort worthwhile.

Thank you for reading!


  • Kayleigh says:

    Hi Matt, I was curious about how you started so I thought I’d read this first income report. It seems that you had been doing this for a while before you began to publish your reports. Did you already have a contractors in place for the smaller tasks like art? How many HTML5 games did you have at that time? Also, to keep mentioning developing Android and iOS games but your income reports don’t breakdown this category. Any reason why? Looking forward to your next quarterly report.

  • Alex says:

    A book? Sounds interesting. I might get it. :)

  • creators124 says:

    I like how these bad moments turn better than what they have caused. :)
    keep your head up high!
    I sense good/great thing will happen for you!

    • I try to turn the bad experiences into something good whenever I can – it’s experience either way :) Thank you for your comment!

      • creators124 says:

        no big! :D
        it’s actually hard to find people who turn a bad situation to a better one! :)
        also I miss your site. :'( (I just started to learn on it but the next day … gone!)
        but keep up the good work, True Valhalla! :p

  • Zakchaos says:

    Awesome article man, really enjoyed it, keep up the good work!

  • Desert Dog says:

    I admire your drive and ambition. Pretty impressive results so far, keep it up!

    • Thanks, Desert Dog. It certainly takes a incredible amount of effort to achieve even this, but to be able to work from home and earn some kind of a living while doing what I love – well, that makes it worthwhile for sure.

  • Greg Froning says:

    Good read! Glad to so you are doing pretty well off the HTML5 mobile games. I am actually trying my luck at it right now and am searching for sponsorships on a couple games.

    I will definitely keep following your blog!

    • Finding publishers is definitely the hardest part, it took me months to build up my list. Good luck, and be sure to check out my eBook when it comes out!