Each month I publish a fully transparent income report which documents my online earnings. These income reports exist to demonstrate my progress, share my experiences, and motivate others who want to make money online.
Check out my online income report for January 2014.
What I Did In January
The beginning of a new year is always exciting to me. It represents the opportunity to set new goals, to envision new ideas, and to start work on new projects. And this year, that’s exactly what I did.
I was on holiday in Brisbane, Australia for a week in early January which gave me plenty of time to reflect on 2013 and plan for 2014. As I mentioned last month, this holiday was split into two separate trips because I wanted to return home for Christmas with my family. So this was basically more of the same. Well, except this time I got stuck at the airport for 8 hours after missing my flight by 5 minutes…
Starting the year on holiday helped me to relax and develop a clear vision of what I want to achieve in 2014. I’m pretty sure I’m going to have to make this a habit.
During January I spent a lot of time arranging the foundations for new projects. I have big plans for 2014 (which, unfortunately, I didn’t find the time to post about this month).
I’ll still be making HTML5 games for a living, however I’m changing my business model slightly. I’m going to rely less on my partners and get back to making HTML5 games myself more often. This is due to increasing quality requirements which not all of my partners can realistically meet. I will still be working with partners, but only the few who consistently deliver great content. Raising my standards is necessary in order to future-proof my income.
The HTML5 games I work on myself are going to be high quality, rich in features, and will each have a sizable budget for audio and graphics. I’m currently designing a template project to use for these games, and I’ve been reaching out to relevant freelancers as well.
I’ve also started work on several new projects which I can’t talk about just yet, but I’ll share details about these in the near future. I plan to launch several new products and services in 2014.
More New Gadgets
Last month I picked up a bunch of new gadgets, and apparently my spending spree wasn’t over. At least the devices I’ve purchased this month all benefit my business. They include: a wireless printer, a Wacom Cintiq 13HD tablet (pictured below), a much better modem router, a Lumia 520 Windows 8 phone, and a Galaxy Tab 3.
I bought the Wacom tablet to help refine my digital drawing skills. I’m awful at drawing and painting, but with time and effort maybe I’ll reach mediocrity within a few years. I’m working through some digital drawing tutorials at the moment and trying to find time to practice.
I bought the Lumia 520 and Galaxy Tab 3 to help round out my range of HTML5 testing devices. It feels a bit wasteful to buy these devices knowing I’m not going to actually use them on a daily basis (you probably can’t tell but I’m kinda into Apple!), but they do serve an important purpose. My entire range of devices is getting fairly extensive: iPod Touch 4, HTC Evo 3D, iPhone 5S, iPad 2, iPad Air, Tizen dev phone, Galaxy Tab 3, Lumia 520. Imagine trying to keep all of these charged…
Since it’s the start of a new year I’m changing up the format of this report a bit. I thought that in addition to sharing my online income it would be interesting to share some statistics about my games, websites, and social media subscribers.
Here’s a quick look at how my online platform performed during January 2014.
The games I publish were played 265,047 times (10,896,716 total) and 94,649 ads were displayed in sessions I hosted..
Fairly standard traffic this month. Now that I’ve reached 10 million total plays it’ll be a slow climb towards the next major milestone of 15 million.
My websites were viewed 53,081 times (4,388,591 total) by 27,484 visitors.
In January traffic to my other site, GameMaker Blog, improved, but due to a lack of posts on this website overall visitors were down. I haven’t posted much on this blog in the past month because I’ve been working on a huge article which I plan to share soon!
I have a total of 14,313 subscribers across various platforms.
Twitter – 5922
Facebook – 6550
Google Plus – 34
Mailing lists – 1571
RSS – 236
I experimented with a range of social media strategies this month, with varying success. Twitter growth was notable but I won’t have exact numbers to compare to until February’s report.
Online Income Report
After making a mind-blowing amount of money online in December, it’s not surprising to see a significant drop this month. The start of the year is typically slow for business and that’s reflected in this month’s income report. I’m still satisfied with how January turned out though.
Crunching The Numbers
During January 2014 I earned a total of $3,733 solely online, down $10,971 from last month.
My goal for 2014 is to make $100,000 solely online. I consider that target to be as unrealistic as my goal from last year (which I still managed to reach). I’d need to make on average $8,333 per month to reach $100,000 in 2014, so I’m off to a slow start.
What’s really interesting about this month is how balanced my income streams are. For the first time ever, HTML5 sponsorships were not my leading source of income, and thanks to strong product sales and website revenue no individual income stream dominated the others to a significant extent. This type of balanced diversity is what I’ve been working towards for over a year.
I’ll discuss some of my income streams below.
Mobility Engine Sales
This month I sold a record number of licenses for my Mobility Engine, much to my surprise. I suspect this was due to the updates I made to the sales page and the banners I placed on both of my websites to help promote the engine.
My book, Making Money With HTML5, earned around the same amount it did last month even though I increased the price to $29.95! This was a huge relief. I had no idea what effect the price increase would have on sales. Making Money With HTML5 actually reached $10,000 in total sales recently too; not bad for a self-published book.
Website Ad Revenue
My main source of income this month was advertising across my two websites. Paid link insertions on GameMaker Blog and a new partnership with a major client resulted in a nice chunk of revenue. The fact that I can bring in over $1,000 of advertising revenue without using Google AdSense or other targeted advertising services on my websites is impressive to me!
Last month I mentioned wanting to publish “a couple of new posts summarizing 2013 and outlining my goals for 2014” but unfortunately I just didn’t find the time, and I don’t think I’m going to find the time in February either. Between the huge article I’m working on and my book update, I have enough writing pending as it is.
Aside from that, I plan to continue designing my HTML5 template project, work on my new products and services, and practice digital drawing. There’s so much I want to do and only so many hours in the day!
Thank you for reading!