Each month I publish a fully transparent income report which documents my online earnings. These income reports exist to demonstrate my progress, share my experiences, and motivate others who want to make money online.
Check out my online income report for July 2014.
What I Did In July
I had a particularly productive July. For the past 4-5 months I’ve been forcing myself to work excessive hours, but July was a bit different. Last month I moved into my new apartment in Brisbane, Australia and since then I’ve been effortlessly motivated to make something out of each day.
I attribute this newfound drive to my increased living expenses and the fact that I’m now living on my own. My online income has always been directly proportional to my personal performance, but now the stakes are higher and I have no immediate support network to fall back on.
The added pressure has been very beneficial to me so far.
Exploring The City
Before discussing what I’ve been working on this month, I want to share my thoughts on moving to the city. I’ve been living in Brisbane for over a month now and I’m really glad to be out of my comfort zone. It’s been a while since I challenged myself like this. Moving to the city was just what I needed at this stage of my life.
As with any major transition, I have tried to ease myself into it by being well organized and prepared. I took multiple trips to various cities before moving to this one, and that made everything a lot less stressful. I already feel comfortable living and working here (bonus clip!)
The city itself is not entirely what I expected. Being able to take an afternoon off and just walk around discovering new places has been incredibly refreshing. Brisbane is much more scenic and diverse than I originally thought.
New & Improved Income Streams
I spent the majority of this month updating my existing income streams and creating new ones.
Most notably, I finally published the major update to my book Making Money With HTML5. I’m proud of the final product and customer feedback has been entirely positive so far.
I also launched two brand new income streams this month. You can
Buy Me A Coffee if you want to fuel my ongoing caffeine addiction, and I’m now offering a comprehensive HTML5 consulting service that has proven to be particularly popular (as shown later in this report).
Finally, I focused on improving traffic to my HTML5 games, and I invested many hours into finding new clients for my sponsorship business. I’ve managed to achieve everything I planned for the first half of 2014 but I’m a month behind due to my spontaneous move to the city.
Back To Making Games
Now that my book has been updated I’m shifting my focus back to developing HTML5 games full-time. I’ve been relying on the residual income from my portfolio too heavily this year. It’s time for that to change!
I’ve been laying the foundations for my return to full-time HTML5 game development for quite a while now. Since early 2014 I’ve been designing a specialized engine framework, seeking and assessing talented freelancers, and performing a ton of market research.
This month I finalized my preparation efforts. In August, I will begin working on a whole new generation of HTML5 games. The market is ready for more than just mini-games.
Here’s a quick look at how my online platform performed during July 2014.
The games I publish were played 463,150 times (15,633,536 total) and 172,471 mobile ads were displayed in sessions I hosted. This month I hosted about 45% of the sessions while my clients hosted the rest.
Traffic to my HTML5 games saw a small drop during July. I improved my own traffic once again, but my clients served fewer sessions overall.
My websites were viewed 63,381 times (4,848,297 total) by 24,810 unique visitors.
Traffic to my websites was about the same as last month. I served less unique visitors, but each reader viewed more pages than they did in June (which is actually preferred).
I have a total of 21,266 subscribers across various platforms, up 811 from last month. My current Klout score of 56.73 places me in the top 10% of influential social media users.
Social media growth was standard in July.
I was hoping to share some statistics about my improved newsletter conversion rates this month, but I ended up deleting a lot of inactive subscribers and replacing them with new subscribers to my book’s mailing list. As a result, it’s too difficult to draw any conclusions from my website subscriptions this month so I’ll save that until August.
Online Income Report
All of my efforts to diversify this month paid off. This is what I want to see more consistently throughout the rest of 2014.
Crunching The Numbers
During July 2014 I earned a total of $5,227 solely online, up $3,694 from last month.
I managed to introduce several new income streams and increase my earnings across the board. That’s a solid month.
Initial demand for my consulting service was better than expected, so I had to end my cheap introductory pricing of $295 to ensure I had time for each client. The service is now priced at $495 but this is still a bargain price considering what I’m offering. The price will likely increase again in the future, from $495 to $695 and eventually to $895.
I just want to make games in August, but I have some loose ends to tie up too. I’m trying not to get sidetracked. I have so many opportunities to choose from at the moment, all I have to do is choose wisely. Things are looking up.
Thank you for reading!