Online Income Report #027 – July 2014

Each month I publish a fully transparent income report which documents my online earnings. These income reports exist to demonstrate my progress, share my experiences, and motivate others who want to make money online.

Check out my online income report for July 2014.

What I Did In July

I had a particularly productive July. For the past 4-5 months I’ve been forcing myself to work excessive hours, but July was a bit different. Last month I moved into my new apartment in Brisbane, Australia and since then I’ve been effortlessly motivated to make something out of each day.

I attribute this newfound drive to my increased living expenses and the fact that I’m now living on my own. My online income has always been directly proportional to my personal performance, but now the stakes are higher and I have no immediate support network to fall back on.

The added pressure has been very beneficial to me so far.

Exploring The City

Before discussing what I’ve been working on this month, I want to share my thoughts on moving to the city. I’ve been living in Brisbane for over a month now and I’m really glad to be out of my comfort zone. It’s been a while since I challenged myself like this. Moving to the city was just what I needed at this stage of my life.

As with any major transition, I have tried to ease myself into it by being well organized and prepared. I took multiple trips to various cities before moving to this one, and that made everything a lot less stressful. I already feel comfortable living and working here (bonus clip!)

The city itself is not entirely what I expected. Being able to take an afternoon off and just walk around discovering new places has been incredibly refreshing. Brisbane is much more scenic and diverse than I originally thought.


New & Improved Income Streams

I spent the majority of this month updating my existing income streams and creating new ones.

Most notably, I finally published the major update to my book Making Money With HTML5. I’m proud of the final product and customer feedback has been entirely positive so far.

I also launched two brand new income streams this month. You can Buy Me A Coffee if you want to fuel my ongoing caffeine addiction, and I’m now offering a comprehensive HTML5 consulting service that has proven to be particularly popular (as shown later in this report).

Finally, I focused on improving traffic to my HTML5 games, and I invested many hours into finding new clients for my sponsorship business. I’ve managed to achieve everything I planned for the first half of 2014 but I’m a month behind due to my spontaneous move to the city.

icon-html5Back To Making Games

Now that my book has been updated I’m shifting my focus back to developing HTML5 games full-time. I’ve been relying on the residual income from my portfolio too heavily this year. It’s time for that to change!

I’ve been laying the foundations for my return to full-time HTML5 game development for quite a while now. Since early 2014 I’ve been designing a specialized engine framework, seeking and assessing talented freelancers, and performing a ton of market research.

This month I finalized my preparation efforts. In August, I will begin working on a whole new generation of HTML5 games. The market is ready for more than just mini-games.

Platform Overview

Here’s a quick look at how my online platform performed during July 2014.


The games I publish were played 463,150 times (15,633,536 total) and 172,471 mobile ads were displayed in sessions I hosted. This month I hosted about 45% of the sessions while my clients hosted the rest.

Traffic to my HTML5 games saw a small drop during July. I improved my own traffic once again, but my clients served fewer sessions overall.


My websites were viewed 63,381 times (4,848,297 total) by 24,810 unique visitors.

Traffic to my websites was about the same as last month. I served less unique visitors, but each reader viewed more pages than they did in June (which is actually preferred).

New articles I published in July include a List of HTML5 Game Publishers & Sponsors as well as a variety of standard content on my other website, GameMaker Blog.



I have a total of 21,266 subscribers across various platforms, up 811 from last month. My current Klout score of 56.73 places me in the top 10% of influential social media users.

Twitter – 11,937 (+938) ¹ ²
Facebook – 7,083 (+27) ¹ ²
Newsletters – 2,246 (-157)

Social media growth was standard in July.

I was hoping to share some statistics about my improved newsletter conversion rates this month, but I ended up deleting a lot of inactive subscribers and replacing them with new subscribers to my book’s mailing list. As a result, it’s too difficult to draw any conclusions from my website subscriptions this month so I’ll save that until August.

Online Income Report

All of my efforts to diversify this month paid off. This is what I want to see more consistently throughout the rest of 2014.

Crunching The Numbers


During July 2014 I earned a total of $5,227 solely online, up $3,694 from last month.

I managed to introduce several new income streams and increase my earnings across the board. That’s a solid month.

Initial demand for my consulting service was better than expected, so I had to end my cheap introductory pricing of $295 to ensure I had time for each client. The service is now priced at $495 but this is still a bargain price considering what I’m offering. The price will likely increase again in the future, from $495 to $695 and eventually to $895.

What’s Next?

I just want to make games in August, but I have some loose ends to tie up too. I’m trying not to get sidetracked. I have so many opportunities to choose from at the moment, all I have to do is choose wisely. Things are looking up.

Thank you for reading!


  • Vincent says:

    Hi Matthew,
    I’m an wannabe indie game designer and I try to find a profitable market (many in fact) to do it full time.
    Do you think it’s still a very good time for new comer on this HTML5 mobile market or is it already an overcrowded one?
    It’s nice you manage to diversify income source but was it not mandatory and a sign than html5 revenue share is lowering (inversely proportional to the sale of your book I will certainly buy ^^).
    By the way thanks for all your sharing you do on your site.

    • Matthew says:

      Hi Vincent,

      The HTML5 market is still a prime market for monetization. The market will see incredible growth in the next few years – you want to be in now and not then.

      As for my HTML5 income, it’s a rollercoaster. In May I made over $20,000 from HTML5 games, the next month was only ad revenue because I moved houses, and in July you can see it has already started to pick up again even though I focused on launching new revenue streams.

      Soon I’ll publish August’s online income report; I have already added up the numbers and it’s back in the $5000+ range. Diversification is very important to me, and while it is not “mandatory” it is something I try to invest my time into.

  • Alan says:

    Congratulations on much better result in income report for July. I am glad you took one afternoon to explore city. Believe me, I know what it takes to seat in front of the laptop 10-12 hours a day (and so for weeks and even months – but now I take time, practically each day, for running or walking)
    Matthew, in which (I hope free) programs are made drawings of sprites in your recent games (many drawings are great but especially nice to me are drawings of blue bubbles in your game Bubble Pop ) ?
    This is not clear to me: why would someone buy any game if they can go to and play it right away for free (is there some time limit for play or content in the game is somehow limited?) ?

    • Matthew says:

      I took more than just one afternoon to explore the city, I get out much more than that :P

      As for drawing sprites, I’m not an artist myself. I usually either buy art or outsource it. I use Photoshop most of the time though.

      And it’s not players buying the game, it’s companies.

      • Alan says:

        Thank`s for answers Matthew.
        I am glad that you have enough free time despite a lot of work you do (otherways it can be harmful to health).
        Are drawing sprites (when you buy it) expensive (as those from your above mentioned game Bubble Pop) ?
        I am just curious, why don’t you sell to players directly also (I see you sell just to companies) ?

        • Matthew says:

          The price for artwork varies a lot. If you buy from stock sites it’s cheap but not custom-made, and vice versa when paying freelancers.

          And I don’t sell my HTML5 games to players because the format doesn’t really encourage it. I also prefer selling to companies so that the player can enjoy the game for free.

  • Sujit Yadav says:

    Very nice Mathew. BTW I want to ask what software you used to create these pie charts and table?

    • Matthew says:

      Thanks Sujit. For the charts and table I use Numbers which comes free with Mac OS X.

  • HongPing says:

    Hi, you mentioned that the market is ready for some better games… Can you elaborate more? Meaning no more retro games?

    • Matthew says:

      By that I mean it’s ready for games with more depth and of a larger scale. It’s not as important to support low-end devices anymore so you can start to push the envelope more.

  • Avinash Pandey says:

    Hello, I don’t have Construct 2 or GM Studio, so can you tell me what the screen size (resolution I mean) do you use to make your HTML5 games? That it fits in all browsers?

    Do you make make with mobile screen resolution in mind? And do you make separate ‘versions’ of the same game for different devices? (I mean one for desktop, one for mobile and such?)


    • Matthew says:

      I use either 320 x 480 or 640 x 960 resolution. This isn’t a magical “perfect fit” for all browsers though. My book goes into more detail about resolution and display management.

      I do make games with mobile in mind, and no, I don’t make separate versions for different devices.

  • Hey Matthew, nice income report! :D I’m happy to see that the income streams are adding to your income substantially :) I’m curious to what you will be creating using you new framework! This is going to be great if it’s better than just mini games :) I loved the bonus video too! The view is great and it definitely shows that you are enjoying the city. Thank you for sharing! :D and good luck with August! :)

    • Matthew says:

      Thanks Mitchell, I have a few games in development right now but recent bugs in the new versions of GMS have set me back.

      • Oh that’s great to hear Matthew! :D what type of bugs are you experiencing?

        • Matthew says:

          The main issues in recent GMS updates have been: graphic scaling, audio, forms, memory leaks, and issues with the new application surface. Lots of problems across the board.

          • Awww damn, that’s really unfortunate. Hopefully its fixed in the next update and hopefully its soon :)

  • Mark says:

    Do you create new HTML5 games every month? Because you are mainly earning from HTML5 sponsorship. Will you clarify?

    • Matthew says:

      I don’t publish new games every month, but I continue to find new clients so I’m able to generate residual ongoing income.

      • James says:

        Really? So how many serious sponsors are you currently in contact with at the momment?

        • Matthew says:

          Too many to count. It’d be realistic to assume I have more unique sponsor contacts than any individual HTML5 game developer in the market.