Each month I publish a fully transparent income report which documents my online earnings. These income reports exist to demonstrate my progress, share my experiences, and motivate others who want to make money online.
Check out my online income report for August 2014.
What I Did In August
I spent much of August clearing up all of the little tasks that I have been neglecting this year, such as transitioning to one of the best minimalist WordPress themes that I could find. There’s a few reasons I chose to do this: many of the tasks where long-overdue for completion, and generally they weren’t stressful to address.
The plan was to slowly wean myself off 12 hour work days in preparation for a holiday in early September. I have been consistently working long hours this year, so I took this transition month as an opportunity to relax and get into holiday mode.
One of the “little tasks” I mentioned was to upgrade my virtual machine from Windows 7 to Windows 8. Prior to this, I had been using a Macbook Air to power OS X Yosemite, Windows 7, and two 27″ 2560 x 1440 Thunderbolt Displays. After updating to Windows 8.1 my Macbook Air was finally starting to have some performance issues.
So, I decided to upgrade my workstation. I’ve been looking for an excuse to buy a Mac Pro since they were released in December 2013 and this was it. I’m loving the insane performance (and productivity) boost that the quad-core model has given me. Plus, it’s just so damn shiny!
Here’s a quick look at how my online platform performed during August 2014.
The games I publish were played 437,785 times (16,071,321 total) and 172,313 mobile ads were displayed in sessions I hosted.
My websites were viewed 54,682 times (4,902,979 total) by 22,688 unique visitors.
Traffic to my websites was less than it was last month though this isn’t surprising. I try to publish at least two articles per month here; this month I only managed to publish July’s income report. Blogging is extremely time-consuming and I often struggle to prioritize it over client work.
I published five new articles on my other website, GameMaker Blog, which was also below average.
I have a total of 22,303 subscribers across various platforms, up 1,037 from last month. My current Klout score of 57.39 places me in the top 10% of influential social media users.
You might notice something unusual this month. Instead of continuing to spiral downwards, Facebook growth actually increased by 300% in August! I have no idea why but I’m not complaining.
Newsletter growth was also fantastic. I usually only gain 100+ subscribers to my mailing lists during traffic spikes. Since May I have been experimenting with a WordPress plugin called Optin Monster to improve my newsletter conversation rates. It has worked really well. By using this plugin I have increased conversion rates by almost 400% which allows me to interact with more readers in a more personal way.
Online Income Report
Now that I’ve returned my focus to HTML5 game development I expect to produce higher revenue on a more consistent basis. This month was a step in the right direction.
Crunching The Numbers
During August 2014 I earned a total of $7,538 solely online, up $2,311 from last month.
This was a pretty stellar month overall. Naturally, I earned less from HTML5 consulting than I did in July when I debuted the service. I also published the major update to my book Making Money With HTML5 in July which explains why sales were lower this month. Both of these downward trends were predictable and expected.
Aside from my holiday, I have an incredible amount of work lined up for September. HTML5 game publishers have started to refresh their budgets for the new financial year so there is plenty of money to be made. I’ll be working on new HTML5 games, and I need to take some time to perform maintenance on my existing portfolio. I’m hoping to reach $10,000 in monthly revenue again.
Thank you for reading!