Online Income Report #029 – September 2014

Each month I publish a fully transparent income report which documents my online earnings. These income reports exist to demonstrate my progress, share my experiences, and motivate others who want to make money online.

Check out my online income report for September 2014.

What I Did In September

I had a really productive and rewarding month. I published a new game, updated my existing portfolio of games, and spent a ton of time packaging games for new clients. I even developed an exclusive game for a major foreign brand.

Games were such a priority for me during September that I actually neglected many of my other income streams. I hate doing that, but it was a risk that really paid off (as you’ll see later in this income report).

Overdue Holiday

I also managed to fit in a short break away from my home office. Early in the month I traveled to a resort near Fraser Island, Australia and spent a week overlooking the ocean (photo above). It was a somewhat refreshing break but I still don’t feel like I’ve had a proper holiday all year. I desperately need more time off or I’ll burn out by 2015.

Front Row Seats

Toward the end of September I celebrated a birthday and got to enjoy a fireworks show from my apartment! This lucky coincidence was a great way to celebrate my first birthday in a new city. Thanks to everyone who sent me messages on social media.


Platform Overview

Here’s a quick look at how my online platform performed during September 2014.


The games I publish were played 835,847 times (16,907,168 total) and 116,419 mobile ads were displayed in sessions I hosted.

Traffic to my HTML5 games doubled this month. I launched new games with several new publishers and their reach really shows. This number might improve further next month as more games are pushed out to more players.


My websites were viewed 47,486 times (4,950,465 total) by 20,525 unique visitors.

Traffic to my websites was slightly lower than last month. I only found time to publish three new articles across both of my websites in September. Next month I should reach five million total views which will be quite the achievement.



I have a total of 23,410 subscribers across various platforms, up 1,107 from last month. My current Klout score of 60.65 places me in the top 7% of influential social media users.

Twitter – 13,692 (+916) ¹ ²
Facebook – 7,268 (+111) ¹ ²
Newsletters – 2,450 (+80)

Social media growth was strong once again. After last month’s unexpected Facebook gains I spent some time experimenting with new growth strategies; the results so far are positive.

Newsletter growth was slightly below average. I want to refocus on improving this metric…a new giveaway or promotion might help?

Online Income Report

It was just a few months ago when I set a new personal earnings record. Back in May 2014 I made $21,058 solely online. I didn’t think I was even capable of earning that much online in a single month, let alone more. But this month, with a lot of work and a little luck, I have smashed that record!

Crunching The Numbers


During September 2014 I earned a total of $25,987 solely online, up $18,449 from last month.

Months like this leave me speechless. When I started my online business just over two years ago I was earning less than half of this annually. I can’t believe how far I’ve come in such a short period of time, and I think it really shows how empowering the internet can be. Hopefully I can continue this trend of rapid growth over the coming years and decade.

5 Tips For Starting Your Own Online Business »

Licensing HTML5 games to clients was my main source of income this month and, as I mentioned earlier, that includes a game which I licensed exclusively to a major foreign brand. Selling the occasional exclusive license is proving to be quite lucrative.

If you want to learn how to develop and monetize HTML5 games, check out my book Making Money With HTML5.

Thanks for reading!


  • Jae Yoo says:

    Hey Matt,

    What is HTML5 Sponsorship mean exactly?

    I just bought a book and what part of the book explains that if its something that can not be open in this thread?

    • Matthew says:

      Hi Jae – check out the section titled ‘Sponsorships’ on pages 36-39.

  • Maurelle Mejos says:

    Hey Matt,

    Just a quick question, What are the difference between HTML5 Ad Revenue and HTML5 Sponsorships?
    Is the HTML5 Ad Revenue the one you earn from displaying ads in your games page here in this site?
    And is HTML5 Sponsorships the one you earn from those gaming portals that offers ad revenue share?

    • Matthew says:

      HTML5 ad revenue is earned from ads show across all of my HTML5 games (whether they are hosted on my site or on publisher’s sites). HTML5 sponsorship revenue is earned from directly licensing the games to publishers for the purpose of distribution.

      If you want to learn more about this I recommend you check out my book Making Money With HTML5

  • Xor says:

    Looks good!

  • Hey Matt,
    Great income report over here.
    Thanks for the motivation.

  • Alex Power says:

    Welcome to Brisbane! See you enjoyed Riverfire :-)

  • Asif says:

    Impressive revenue figures.
    I am curious how do you promote your games so well.
    I have many friends who are in this domain but have failed to even get the ROI from it.

  • Allan says:

    Very impressive report! And, as others have said, very inspiring!

  • Aaron Burton says:

    wow man that’s freaking inspiring. Do you work with an artist? All of your games are top notch. I’m using construct 2 and am making some ok money with html 5 sponsorships. Also making some money selling my C2 course on Udemy. But 24k is unbelievable. Especially in our niche. Going to definitely buy you some coffee sir. Your smashing it!


    • Matthew says:

      I work with partners and freelancers, including various artists and musicians. This produces a nice variety of visual styles and gameplay.

      • maecky says:

        Do you mind asking me where you did find your partners? I’m a programmer myself and will soon need an artist / musician.
        What does basic artwork cost? It would be great if you could write a blog post about hiring artists and what costs to expect (or maybe a chapter in your book…).

  • Damn, that’s a very nice income amount. You really motivate me to try to live from online incomes, thought I see it very hard to start.

    • Matthew says:

      Thanks David. It can be tricky to gain an initial foothold but it’s certainly doable.

  • Jack Gamble says:

    That’s a fantastic month you’ve had in September, and at only 22 years old as well! You clearly have programming skills that are quite rare. How long did it take to get as good at programming as you have done?

    • Matthew says:

      The truth is, I’m not a genius programmer or anything like that. There are plenty of programmers out there who are far superior to me on a technical level. But often programmers will get obsessed with crafting perfect code and forget that there are more pieces to the puzzle (especially when it comes to commercial game development).

      I use GameMaker Studio for all of my games. As an individual developer, an engine allows me to produce content quickly and easily. It’s invaluable. I have been using GameMaker for over 8 years now, and I predominately code GML (which is somewhat comparable to JavaScript).

      • Steve says:

        Which platforms do you target? And are you planning to target more? I also use GMS.

  • Renato says:

    Its seens you have a decent ad revenue. Where the traffic from? Could you share which distribution channels you use?

    • Matthew says:

      I have been experimenting with different options lately. All of the ad revenue is from the games hosted on my website.

  • Dclor says:

    That is just so amazing.
    Those numbers are so yummy. I am looking forward for the next update by you.

  • Neil says:

    Great month!
    I’m looking forward to Aeon Chapters’ eventual release!

    • Matthew says:

      Now that I have my finances in order I should be able to push out a public release next year. I just need to put in the hours.

  • Boysano says:

    so are these the new bigger games you said you will make.

    I find it much easier making games for clients exclusively lately than trying to license games to publishers.
    Publishers don’t want to take any risk, and just sit and wait for the best quality games.

    Are your games thus, pre-orders or do you make them and then sell them. I really cannot see a feasible model in make games and then trying to sell them in terms of risk of time and capital.

  • Mitchell says:

    WOW!! Matthew, I am just as speechless as you mentioned in your post! :D that is one GREAT income report :D it’s good too see such record breaking stats Matthew. This is sooo motivating for us developers to see your success! :) Thank you for the income report! :D This makes me excited for the next month’s. Good Luck Matthew! :)

    • Matthew says:

      Thanks Mitchell. I don’t think the remaining months of the year will be too impressive. I plan to take some time off in November and December :)

      • Mitchell says:

        Pleasure Matthew :D I understand, although you’d still be generating an income which is good enough :P in that case enjoy your holidays and your family trip! :D You definitely deserve it! :)

  • LVH says:

    Very nice job Matthew!

    Your HTML5 sponsorship score is really impressive!
    I hope your consulting service is also going well and that you have enough time to achieve everything you have in mind!

    Keep up the good work, but don’t forget to have some rest :)

  • Yves says:

    You are a source of inspiration for all of us! Really happy to see you doing great in what you love

  • hongping says:

    A question, is the HTML5 game sponsorship consists of the game you posted in this website?

    • Matthew says:

      Mostly, yes. Some games can’t be made public for legal reasons (contractual obligations and non-disclosure agreements). I also don’t tend to publish newly released games on my website until they have been distributed because other developers have a habit of copying them.

      • hongping says:

        understood. Just wondering what types of game attract the sponsorship the most.

      • Steve says:

        I would like to read more about what sponsorship involves. Details are not necessary.