Each month I publish a fully transparent income report which documents my online earnings. These income reports exist to demonstrate my progress, share my experiences, and motivate others who want to make money online.
Check out my online income report for February 2015.
What I Did In February
February hit me like a sledgehammer – I was so busy, especially during the first half of the month. I carried over a ton of work from January and started putting my plans for the year into action.
I will soon be starting full-time work on my major project Aeon Chapters. In preparation for this, I have been investing a lot of time into optimizing my workflow. I need to work as efficiently as possible this year.
I focused on optimizing my operating system (Mac OS X), my virtual machine (running Windows), my engine (GameMaker Studio), and the tools that I use on a daily basis (Dropbox, Wunderlist, Photoshop). I also setup a lot of new applications, including Flux and GitHub. For a project the size of Aeon Chapters it’s worth having a heavily optimized setup.
Hopefully, by taking the time to improve my workflow, I will make faster progress on all of my projects.
This month I released a major update to the Mobility Engine, which is a HTML5 display engine designed for GameMaker Studio. This version 2.0 update introduces many new features, improvements, and bug fixes. Notably, I have added useful configuration options, multiple display modes, and a sitelock mechanism. I have also included the Ad Module in the core release (previously sold separately).
The codebase has been tidied up and is much easier to work with. It also comes with a manual, so even inexperienced developers can make their HTML5 games look great across multiple platforms.
There’s a lot more that I could discuss this month but most of it is pretty tedious. I’m still in the process of updating my HTML5 games, making improvements to this website, and setting up OBS and my Twitch channel. Of course, this is in addition to all of my usual client work and business upkeep.
I did take some time to recover at the end of February, though. I rekindled my passion for Age of Empires 2 and played a few rounds with friends, I marathoned through the new season of House of Cards, and I finally unlocked a golden class in Hearthstone (chugga chugga!)
Here’s a quick look at how my online platform performed during February 2015.
The games I publish were played 1,281,498 times (23,405,560 total) and 49,847 mobile ads were displayed in sessions I hosted.
Traffic to my HTML5 games was steady but I served far fewer mobile ads in February. I have purposely chosen to stop showing ads before my games start, so now only a single ad is shown per session. This decision favors accessibility over monetization and does not benefit me financially (quite the opposite, actually).
My websites were viewed 48,625 times (5,219,249 total) by 21,991 unique visitors.
Website traffic was down from last month’s spike. I intend to create a blogging schedule soon, after which I will be posting much more often.
I have a total of 28,657 subscribers across various platforms, up 728 from last month. My current Klout score of 57.03 places me in the top 10% of influential social media users.
Social media growth was the lowest it has been in a year. This is the direct result of shutting down my other website, GameMaker Blog, which made up half of my subscription numbers. I estimate that 500-800 new subscribers per month will be my new range, which is perfectly fine.
Online Income Report
In my first year of making a living online, my goal was to make minimum wage. In my second year, my goal was to make $50,000. Last year, my goal was to make $100,000. While I still intend to earn a decent living online in 2015, profit generation will not be my main goal like it has been in the past. This year, I simply want to create a lasting foundation for my business.
Crunching The Numbers
During February 2015 I earned a total of $5,184 solely online, up $2,046 from last month.
Sales of my book Making Money With HTML5 were noticeably lower than usual. I have a feeling that by announcing my plans to divert attention from HTML5 games to Aeon Chapters I have created a negative impression of the market. But my earnings from the past 6 months paint a different picture (averaging $8,000 per month mostly from HTML5 games).
To be clear, HTML5 Sponsorships will remain as my primary income source for the foreseeable future. I’m aiming to publish 20 new HTML5 games this year!
I expect March to be the calm before the storm. I’ll be clearing up a lot of miscellaneous tasks so that I can begin full-time work on Aeon Chapters in April without distractions. I’ll be updating my book, and I have a client project lined up. There’s certainly no shortage of work ahead of me.
Thanks for reading!