Online Income Report #051 – July 2016

Each month I publish a fully transparent income report which documents my online earnings. These income reports exist to demonstrate my progress, share my experiences, and motivate others who want to make money online.

Check out my online income report for July 2016.

What I Did In July

This month was quite similar to June when I made a $19,066 profit, however I didn’t reach those same heights again. Instead, I enjoyed a slower pace of work to avoid burning out, and now I’m behind on a few projects.

Maintenance & Taxesicon2

I couldn’t write a less interesting headline, but that’s what I did this month. I cleared a lot of small overdue tasks and updated my websites and games. I also started working on my taxes, which takes an ungodly amount of time.

Aside from that, I have been working on client projects and delivering games, and I started outsourcing a bunch of new music to spice up my portfolio. With the current USD to AUD exchange rate, it’s a bad time for me to be spending money, but my games are overdue for some new music.

I can’t wait to start implementing the amazing tracks that my team has produced.

Other Stuff

I worked 97 productive hours in July and took 9/31 days off (tracked using RescueTime).

I’m currently playing Albion Online, watching Animal Kingdom, and KidPoker was the best movie I saw this month.


Platform Overview

Here’s a quick look at how my online platform performed during July 2016.


The games I publish were played 959,323 times (38,864,443 total).platform-overview

Traffic to my HTML5 games remained fairly static in July. I continued working on the 8 games that I currently have in production, and made significant improvements to my latest game Jungle Slider based on a round of feedback that I received from my dedicated game testing group (roughly 300 people at the moment). I also updated Battleships for the first time since it was launched.


My websites were viewed 40,673 times (5,854,499 total) by 17,613 unique visitors.

Traffic to my websites was up about 30% this month, in part due to a series of optimizations which I implemented. I made improvements to social media integrations, general navigation, and the artwork used in posts. Additionally, I redesigned my homepage which was underperforming as a landing page. Learning how to start a blog from start to finish is simple enough, but the ongoing maintenance can be time-consuming.


I have a total of 45,350 subscribers across various platforms, up 603 from last month.

Twitter – 34,257 (+375) ¹ ² ³
Facebook – 7,939 (+1) ¹ ²
Newsletters – 3,154 (+227)

Social media growth was slow this month. I experimented with a few different strategies that didn’t work out, although I suspect my efforts translated into sales rather than followers. I also redesigned my newsletter sign up form this month, and while it still needs some tweaking, newsletter growth strengthened overall.

Online Income Report

After last month’s insane profits, the only direction this rollercoaster could head is down.


During July 2016 I earned $4,109 USD solely online ($314,003 total), down $14,957 from last month. My average income over the past 12 months is $7,353 so this was a significantly below average month.


It feels strange to call this month “significantly below average” but the past year has just been so incredibly profitable that even decent results look meek in comparison. I’m 100% satisfied with my earnings this month, and it’s always good to see diversity across the board with each of my main income sources pulling their weight.

Sales of my book Learn To Make Games spiked this month, I sold a decent number of HTML5 games, and I made a new consulting sale. It’s not the most exciting month but I can’t complain.

icon1What’s Next?

I’ll be taking a break in August to catch my breath and prepare myself for the rest of the year. I have booked a 10 day holiday for late 2016 which I’m really looking forward to, and I’m starting to think about the holiday season itself and how I can make the most of it. I’m also looking at WordPress hosting options so that I can continue improving my website. I have tons of backlogged work to catch up on, but that will always be better than having nothing to do.

Thanks for reading!


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  • Ezekeil Oluwafemi says:

    This is lovely. If you are working for someone you might not make up to this and you will not have time freedom. But with this, You can double your earning in the following month.
    Thanks for this

  • natasha says:

    how can you earn’s your hard work RIGHT?

  • Jason says:

    Do you get most of your game sponsorship by contacting publishers directly?

    Have you ever used a service like FGL to get games sponsored?


    • Matthew says:

      I contact publishers and they also find me. I have not listed many games on FGL and haven’t found any success there with the few that I have. I much prefer seeking out my own opportunities rather than relying on marketplaces.

  • Clifford Henderson says:

    That’s a pretty decent amount. Congratulations!

  • Matt says:

    I recently found your site and it’s massively motivating to see your income reports. Thank you for sharing.
    As I’m starting up, I can only dream of making this sort of money so it’s great to see it can be done. Although I doubt the stuff I create will be anywhere near your level of quality.
    Enjoy your break!

  • Jason says:

    When you get a sponsorship for a game is it for the lifetime of the game or does the sponsorship have to be renewed every so often (like once a year)? If a sponsorship has to be renewed is the price the same as when it was initially purchased?


    • Matthew says:

      Hi Jason – while I probably could charge on an annual basis, I prefer to make things simple for my clients, so I stick to a one-time fee. I don’t want to be chasing clients for recurring payments, and given the non-retractable nature of digital products that model would not be easily enforceable.

  • Kitanga Nday says:

    Hey there Mr. Matthew, happy to see you doing we’ll with this whole html5 game development business. I’m happy to say that I plan on taking a course which involves html5 game development. Thank you for this income report always incouraging to see others prospering in this industry.

    • Matthew says:

      Good luck with your HTML5 endeavours. Feel free to Contact Me if there’s anything I can help you with. Thanks for reading!

  • Mitchell says:

    Another great report Matthew! Awesome work! :D Looking forward to what you have installed for us this month, and I hope you’re going to enjoy that holiday :)

    • Matthew says:

      Thanks Mitchell – I’m really looking forward to that holiday, it’s overdue!

  • Kayleigh says:

    I always like reading your reports Matthew as they inspire me to push forward with my goals every month. You mention you have a team of people, so do you just program the games and outsource everything else?

    • Matthew says:

      Thanks Kayleigh. Lately I have fallen into a manager/designer role, but I still do my fair share of programming. I outsource artwork and music, and I work with an additional programmer. There are a few other people that I work with on a less frequent basis that are integral to my business, and I also have a personal assistant, accountant, and specialist lawyer to fill out other vital roles.

      • Kayleigh says:

        Very interesting. So I guess you did everything yourself in the beginning to save on costs and expenditure? Or did you begin by outsourcing your artwork and music?

        • Matthew says:

          I did everything myself at the beginning because I didn’t have a budget for assets. Luckily, there was zero competition in the market, so even bad assets were passable at the time. I bought a few cheap assets later, and then upgraded to working with a professional artist and musician.

          I’m sure I could still make a $0 budget game and sell it successfully today, but I’m fortunate to be in a position where I can allocate $300-$1000+ per project using funds generated by previous games.

  • Amm when is the book coming out that should teach how to create games. Have pre ordered it a long time ago, haven’t heard any news.

    • Matthew says:

      Hi Liudas – it’s been quite delayed and is still in production. This year has been extremely demanding so far and I’m behind on several major projects. If you get tired of waiting, you’re welcome to request a refund since you have a money-back guarantee. However, I hope that you will continue to wait, since the book is shaping up nicely.

  • OpposingForces says:

    out of curiosity who do you get your music from? having looked for people in the past for music for my games left me annoyed as they were flaky big time.

    • Matthew says:

      I tend to hire a lot of people through my social media channels, and in this case I hired my musician via Twitter. It can be really difficult to find good people to work with on a freelance basis – it just takes persistence.

  • Dan says:

    Hi Matt,

    I’m glad you made a respectable income this month, even compared with the massively successful previous month. I was wondering though, how much of your HTML 5 Games revenue is made through new contracts and how much is made through royalties or licensed IPs?

    – Dan

    • Matthew says:

      Hi Dan – this month the majority of revenue was from licensing. I don’t seek out contract work so that is usually the case. However, Q1-Q2 of this year was a bit of an exception (check out January’s report for an example).

  • kengi says:

    Your work always inspires us , thanks for sharing !

  • Faraz says:

    Good read man,

    It’s funny how the yesterdays wins become average.

    • Matthew says:

      Indeed. I’m glad that it’s not the opposite scenario.

  • Waleed Barakat says:

    Well, Thanks for the report and hope your earning increases! I am also facing the same problem with Google Adsense which lowered the CPC by 7% since 2 months ago. Now Adsense consider $0.01 per click, no matter the content is, no matter the topic is, no matter the website language.

    Anyway hope Adsense increase the CPC rates in the nearest future.

    • Matthew says:

      I no longer monetize my games with ads. You’re right that the CPC rates have dropped too much; it’s difficult to justify including them anymore.

  • Eric says:

    Excellent report, well done on sharing your experience with us