Online Income Report #054 – October 2016

Each month I publish a fully transparent income report which documents my online earnings. These income reports exist to demonstrate my progress, share my experiences, and motivate others who want to make money online.

Check out my online income report for September/October 2016.

What I Did ‘This Month’

I spent most of October away on holiday, and unfortunately I couldn’t write an income report for September. After returning from the coast, I had so much work to catch up on and I struggled to find time for blogging. I’m behind on everything right now.

As a result, this month’s income report is a combination of my stats and earnings from both eSeptember/October.

Enjoyed My Break

2016 has been exhausting, and since the upcoming festive season is the busiest time of the year (games are in high demand), I needed to refresh my mind before entering the final stretch. I enjoyed 10 days in a high-rise apartment overlooking the Pacific Ocean at the Gold Coast, Australia. Like every other office-dwelling video game developer, I’m utterly unaccustomed to being outdoors, so I had to take a few extra days off to recover from the inevitable sunburn.

On a serious note, it was so important to take this break now, and I’m glad I made the time for it.

Sold A Websitedragon-depths-teaser

This month I managed to sell one of my websites.

GameMaker Blog was a long-standing community site featuring news, opinions, and reviews related to software. The site was very popular, but after being online for almost a decade, it was my decision to cease publishing new content. I was unable to maintain GMB for any longer, and I wanted to return my attention to my personal website (this one!)

Fast forward 18 months and I have sold GMB to Mark Smith, a writer who plans to resurrect the site. Despite numerous buy-out offers, I was highly selective about who I was willing to sell the site to. I’m very confident in Mark’s ability to fulfil his role as the new editor and owner of the blogging platform.

I’m no longer involved with the website in any form. The value of the sale will be disclosed below as part of my commitment to financial transparency (the buyer is aware of this, of course).

Other Stuff

I worked 208 productive hours in Sept/Oct and took 20/61 days off (tracked using RescueTime).

I’m currently playing Guild Wars 2, watching You’re The Worst, and The Neon Demon was the best movie I saw this month.


Platform Overview

Here’s a quick look at how my online platform performed during Sept/Oct 2016.


The games I publish were played 1,617,532 times (41,456,028 total).

Traffic to my HTML5 games was slightly down overall, but I still managed to surpass an important milestone: 40 million players. When I started making games over a decade ago, I would never have dreamed of reaching this many people. For comparison, that’s the entire population of Poland!


My websites were viewed 84,130 times (5,974,811 total) by 32,751 unique visitors.

Traffic to my websites was significantly higher overall. I published a new post called Tools & Programs I Use To Run My Online Business and a few of my older posts gained traction on social media. I also updated my List of HTML5 Game Publishers & Sponsors which remains popular.


I have a total of 24,842 subscribers across various platforms.

Twitter – 18,857
Facebook – 1,909
Newsletter – 4,076

Platform growth was particularly strong overall, with a record number of new readers signing up to receive my newsletter. Now that I have sold GameMaker Blog, I’m no longer including subscribers from that site in my figures here.

Online Income Report

My profits were quite diverse compared to usual, with the reintroduction of several income sources.


During Sept/Oct 2016 I earned $12,685 USD solely online ($364,078 total), which is roughly $6,342 each when split between both months.


Historically, my biggest months are followed by the weakest. But thankfully that wasn’t the case after I earned $37,390 in August. Instead, these results are actually quite respectable.

I sold a record number of books, with the majority of revenue coming from Making Money With HTML5. I’m making significant progress on my upcoming book Learn To Make Games which is getting closer to publication, despite taking longer to write than I’d hoped it would. Unfortunately, I didn’t gain any new clients for my HTML5 consulting service which had been doing consistently well this year.

I sold quite a few HTML5 games though, and I expect the demand for games to increase as Christmas approaches. I’ll be publishing several new games in the coming months. Designing new games has been a major focus for me this year, but besides Battleships and Jungle Slider, I haven’t been able to share many yet. Several of my new games are nearing completion, but the last 20% of the work takes 80% of the time.

On that note, I hope you’ve enjoyed this belated income report. Things will be back to normal next month.

Thanks for reading!


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  • James says:

    Very inspirational blog. Do you ever present at game dev events in Brisbane?

    • Matthew says:

      No, that isn’t something that I’m particularly interested in (I have declined several offers). I don’t attend conventions either. I feel like my time is better spent working than networking at events like that.

  • El Jay says:

    Pretty nice stats.
    I noticed you started producing HD games. Congrats! One question: I know a lot of publishers and they all need a game to run smoothly almost on every crap device. How did you manage to sell your HD games then?

    I wanted to start making HD games too, but I see all the requirements (like ‘game must work on stock android’ or ‘game must work on Lumia 430’ on the publishers sites and that stops me.

    • Matthew says:

      Great question! This is definitely part of the risk when producing high definition games (and it’s why I have postponed my transition to HD for so long – I wanted mobile devices to catch up). To my knowledge, it hasn’t cost me any sales yet, but it has come up in conversations with clients. Luckily, it’s becoming less and less important to support absolute low-end devices, especially with browsers like Stock Android falling out of fashion at a rapid pace.

  • om jai jagdish hare says:

    Thank you for sharing income report. Hope, you will earn more in coming days.

  • Kitanga Nday says:

    Welcome back!!!!! Goodness, thought you were gone, and your killer was showing off what they stole from you on your twitter feed lol (Creepy I know). Welcome back though, and keep doing what you do

  • Horizonicblue says:

    Hi Matthew,
    Another good income report.
    I wanted to know how your new HD games are doing as compared to your old games, Did you find any difference in earning because of them as of now?

    • Matthew says:

      I have noticed a higher demand for sure, if only because those games like Battleships and Jungle Slider are much higher quality than the average game in my portfolio. I have a feeling they have even helped me to sell more games overall: publishers want to buy the highest quality games, and they end up buying a few others that might not have justified the transaction alone.

      It’s a risk though. These games have (much) bigger budgets and take longer to develop.

  • Ivan Braidi says:

    Very well done Matt!! ;)

  • Rafael Oliveira says:

    I’d like to see a blog post about how is your process to have ideas for games. That is the hardest part for me, to have ideas for simple and casual games.

    • Matthew says:

      Hi Rafael – I have never had a problem with this, but it seems to be a very common issue among developers. Perhaps try to look at it in a different way: it’s market research. Learn the intricacies of your market thoroughly. Use that knowledge to identify gaps in the market where there might be demand without supply. Then fill the demand with your own unique creation.

  • Moritz says:

    What are your thoughts about GameMaker Studio 2? Did you check it out yet?

    • Matthew says:

      Hi Moritz – I’m really liking GMS2 so far (I was invited to the private closed beta). It was an insta-buy for me when it officially came out today. The engine has so much potential, and I hope it can replace GMS1 sooner rather than later.

  • Tobiasz says:

    The last 20%, takes 80% of the time. So true, it’s the only thing I “hate” about developing/creating art for the people. You know how it plays- it’s done in your mind but you have to make the people see the same as you, and thats the 80%. :)

    • Matthew says:

      The constant iteration is killer, but so necessary. It’s the difference between a good game and a great one!

  • Richard says:

    Another great income report, every time I read these it keeps me inspired.

  • Ken says:

    Any idea why your games are so popular in Poland?

  • That is great though, Glad to see another income post!

    • Matthew says:

      Thanks! I wish I could maintain a consistent schedule when posting these, but that doesn’t seem to be happening.